Barnes & Noble Continuing to Invest in Nook Brand

Barnes-and-NobleWith the launch of a rebranded a suped-up version of its self-publishing platform PubIt! as Nook Press, Barnes & Noble has demonstrated that it intends to continue to invest in the Nook brand even as it struggles.
“We have decided to rebrand to Nook Press because we’ve been very successful with our Nook brand and that brand has a quality and depth and breadth to it that PubIt! couldn’t leverage,” Theresa Horner, vice president of digital content at Nook Media, told Digital Book World.
While outsiders may not agree with Horner’s assessment of the level of success of the Nook brand – considering its poor holiday performance and its status even within the company – some are saying that this latest move is one that its competition to respect. The Digital Reader, a frequent critic of Barnes & Noble, lauded the ebook editor in Nook Press and said, “for once they’ve stolen a march on Amazon.”
With 25% of units sold on Nook coming from self-published authors (according to the company in a release), it seems as important as ever for Barnes & Noble and others to continue to court authors with new features, lower prices and anything else that will impress the vocal author community.

To get all the ebook and digital publishing news you need every day in your inbox at 8:00 AM, sign up for the DBW Daily today!

The rest of the day’s top news:
Can Indie Bookstores Be Saved? (DBW)
Online and off, smaller ebook booksellers are under pressure. Without huge sales and scale, it’s hard to make meaningful profit off of ebooks today. One commentator thinks the solution is to get rid of DRM. It might not be that simple.
E-Reading on a Feature Phone (paidContent)
For those of you who don’t know, a feature phone is a level below those of the “smart” variety. It’s a platform you might want to pay more attention to: Nonprofit Worldreader has 500,000 active readers per month on its feature phone e-reading app. Here’s something else you might not know about feature phones: Millions of people in the developing world access Facebook every day using feature phones.
Dan Weiss, SMP Publisher-at-Large: Macmillan Experimenting (DBW)
Agent Jason Allen Ashlock interviews St. Martin’s publisher-at-large Dan Weiss on how the big publisher is experimenting with direct sales, what he’s excited about when it comes to digital publishing, and how he likes to consume books.
A Step Toward Interoperability (DBW)
ProQuest is making its ebooks, articles and reports all available in the same place so that when doing research, users search one database and get the information they want in whatever format it’s available.
The Cultural Significance of Self-Publishing (Guardian)
There are many, many articles on self-publishing and how it’s changing everything these days. What few of them do is look at the wider cultural significance of the phenomenon. Here are ten ways in which self-publishing is changing our culture.
From E- to P- (paidContent)
A new start-up wants to turn the articles you saved on Pocket or Instapaper into print books for $15 a pop. Is it opposite day?
Enhanced Ebook Series to Encourage Careers in Science (DBW)
Sally Ride Science, an organization founded by the first U.S. woman in space to encourage kids to enter careers in science, is partnering with educational technology start-up Kno on an interactive ebook series, Cool Careers in Science.

Don’t Like a Bad Review? Bludgeon the Reviewer (Newbie’s Guide to Publishing)
Make sure that you don’t leave any DNA evidence at the crime scene, though, writes self-publishing advocate Joe Konrath. Just kidding! And so is he in this tongue-in-cheek post. Here’s a better way to handle negative reviews: Responding to Negative Reviews.

To receive this information in your inbox every morning at 8:00 AM Eastern Time, subscribe to the DBW Daily below.

Image Credit: Barnes & Noble logo via Barnes & Noble


Your email address will not be published. Required fields are marked *