Avoiding Ebook Casualties: The Importance of Quality Assurance

Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW.

shutterstock_86902534Without quality assurance, good ebooks can be, well, useless.

Recall Hachette’s formatting error last fall, which left J.K. Rowling’s The Casual Vacancy unreadable on Kindle. And, other popular titles, including Dan Simmons’s The Terror and Stardust by Neil Gaiman, have been called out by ebook buyers in online reviews and discussions for rendering and functioning poorly.

Those titles had the benefit of experienced publishing teams. And yet, off to market they went, lacking the quality, excellence, and design standards that readers rightfully require. Readers shouldn’t be confronted with matters of production, design, or metadata.

When these elements are poorly handled or overlooked, they are obstacles readers stumble over. And more often than not they lead to lost sales and discontented customers. As we know, satisfied readers recommend ebooks to their friends and followers, while angry customers manage to tell thousands about the faulty product!

Readers appreciate titles that open easily and display fluidly, and they deserve to purchase and read ebooks without any hesitation or misgivings about what will happen after they tap “Buy Now.”

That’s why we created the QED seal of approval. Known across the publishing industry as the “Good Housekeeping Seal of Approval™” for ebook design and formatting, the QED stands for Quality, Excellence, and Design.

QEDSealWhen readers see the QED seal on an ebook cover or product page, they know they can buy with confidence.

If you’d like to learn more about my thoughts on ebook design and formatting quality, email me at deanna.utroske@fwmedia.com. I’ll also be blogging about it here from time to time.

Learn more about how the QED can help you avoid ebook casualties.

Image Credit: frustrated reader image via Shutterstock.

Expert Publishing Blog

About DeannaUtroske

Deanna Utroske is the Content Producer at Digital Book World and an active member of New York Women in Communications, where she serves on the Integrated Marketing & Communications Committee. Previously, Deanna worked in the editorial office of Signs: Journal of Women in Culture and Society, a publication of the University of Chicago Press.