Average Price of Best-Selling Ebooks Drops to All-Time Low

HusbandsSecret_frontonly.inddThe success of low-priced indie best-sellers, continued discounting of big-publisher titles and experimentation have driven ebook best-seller prices to an all-time low.

As of this week, the average price of a best-selling ebook is just $6.33, down from $6.77 last week and a quarter lower than the previous low-point of $6.58.

Self-published best-sellers from Rachel van Dyken and a consortium of authors who have formed a publishing company called The Indie Six are priced at $0.99. Soho Press’s No. 1 best-seller from last week The Boy in the Suitcase is still on the list at No. 7 for $1.99.

Big publisher titles like Liane Moriarty’s The Husband’s Secret (Penguin Random House) have been discounted even from last week (just a dollar in that case).

And publishers like Penguin Random House are experimenting. In that publisher’s case, it’s with short, less expensive content like Lee Child’s High Heat: A Jack Reacher Short Story. Also, the first Red Hot Read from Harlequin and Cosmopolitan magazine has hit the virtual shelves: Afterburn by Sylvia Day for $3.03.

While it’s just two points in a sea of possible data, this could be the beginning of a new norm for ebook best-seller pricing.


Ebook best-sellers from the week ending 8/25:

– Top Selling Ebooks: $10 and above
– Top Selling Ebooks: $8.00 – $9.99
– Top Selling Ebooks: $3.00 – $7.99
– Top Selling Ebooks: $0.00 – $2.99


Top 25 Ebook Best-Sellers
Week Ending 8/25/13
Rank* Title Author Publisher  Price**  Change
1 (4) The Husband’s Secret Liane Moriarty Penguin Random House  $    9.99 +3
2 (6) City of Bones: The Mortal Instruments Book 01 Cassandra Clare Simon & Schuster  $    4.99 +4
3 (3) High Heat: A Jack Reacher Short Story Lee Child Penguin Random House  $    1.99
4 (n/a) Gone (Michael Bennett) James Patterson; Michael Ledwidge Hachette  $    7.49 New
5 (2) The Cuckoo’s Calling Robert Galbraith; J. K. Rowling Hachette  $    9.99 -3
6 (5) Mistress James Patterson; David Ellis Hachette  $   11.99 -1
7 (1) The Boy in the Suitcase Lene Kaaberbol; Agnete Friis Soho Press  $    1.99 -6
8 (7) Inferno: A Novel (Robert Langdon) Dan Brown Penguin Random House  $   12.99 -1
9 (12) The Fault in Our Stars John Green Penguin Random House  $    3.99 +3
10 (n/a) The Secret Rescue: An Untold Story of American Nurses and Medics Behind Nazi Lines Cate Lineberry Hachette  $    2.99 New
11 (11) Gone Girl: A Novel Gillian Flynn Penguin Random House  $   12.99
12 (9) Divergent Veronica Roth HarperCollins  $    3.99 -3
13 (14) The Silent Wife: A Novel A. S. A. Harrison Penguin Random House  $    7.99 +1
14 (13) And the Mountains Echoed: A Novel Khaled Hosseini Penguin Random House  $   10.99 -1
15 (n/a) City of Ashes: The Mortal Instruments Book 02 Cassandra Clare Simon & Schuster  $    4.99 New
16 (16) Insurgent (Divergent) Veronica Roth HarperCollins  $    6.99
17 (n/a) Face of Betrayal (A Triple Threat Novel) Lis Wiehl HarperCollins  $    1.99 New
18 (18) Ender’s Game: 1 (The Ender Quintet) Orson Scott Card Macmillan  $    3.98
19 (n/a) Afterburn (Cosmo Red-Hot Reads from Harlequin) Sylvia Day Harlequin  $    3.03 New
20 (n/a) Fiancé by Friday (Weekday Brides Series) Catherine Bybee Amazon  $    3.99 New
21 (n/a) Wicked Firsts Elisabeth Naughton; Alexandra Ivy; Cynthia Eden; Laura Wright; Katie Reus; Joan Swan Self-published/The Indie Six  $    0.99 New
22 (n/a) Ruin Rachel Van Dyken Self-published  $    0.99 New
23 (17) The English Girl: A Novel (Gabriel Allon) Daniel Silva HarperCollins  $   11.99 -6
24 (n/a) City of Glass: The Mortal Instruments Book 03 Cassandra Clare Simon & Schuster  $    4.99 New
25 (19) Second Honeymoon James Patterson; Howard Roughan Hachette  $    9.99 -6


* Previous week’s list rank in parentheses.

** Price reflects minimum price across all retailers throughout the week. Price may vary between retailers and may change throughout the week. Contact Iobyte Solutions for more information on ebook pricing. Methodology available here.

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