Australian Ebook Competition Getting Fierce

Ebook competition is heating up in Australia.

Electronics retailer JB Hi-Fi has launched an ebook store as part of a larger digital content play, according to Australia’s Bookseller and Publisher.

The store, which sells a range of e-readers, including those from Kobo and Sony, will carry ebooks from publishers Random House, Hachette, Macmillan and more. Ebooks will be accessible through any e-reading device that supports Adobe digital rights management software and through dedicated JB Hi-Fi NOW apps on iOS and Android devices. JB Hi Fi has nearly 150 locations across Australia.

Meanwhile, a much smaller retailer is taking aim at the biggest ebook player in Australia. Pages and Pages, an indie bookstore in the Sydney suburbs, is having what it calls “Kindle amnesty days,” according to the blog written by publisher Melville House. The store will give customers a $50 gift certificate when they purchase a BeBook Touch e-reader and trade in their Kindle e-reader on the third Saturday of every month.

The bookstore’s owner Jon Page claims in a blog post on the store’s website that Amazon owns 65% of the ebook market in Australia and implores customers to support his store over the e-tail giant because his store:

— Supports local schools
— Pays taxes in Australia
— Employs local people
— Gives the suburb in which it’s located “character”
— Respects readers privacy



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