Last week, at the Digital Book World Marketing + Publishing Services Conference & Expo, several marketing executives within publishing houses debated the merits of spending time and effort maintaining an author website. The consensus answer? It’s not worth it.
According to the marketers, it’s easier for authors to develop followings on already established social platforms and they shouldn’t waste much effort maintaining a website. And, besides, they can treat their Amazon or Goodreads author page as their home on the Web.
However, author sites might allow opportunities for collecting reader data and for marketing to both consumers and bookstore owners.
What do you think: Author websites worth it or waste of time?
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The rest of the day’s top news:
Time to Start Ignoring User-Generated Book Reviews? (DBW)
The concept of non-professional book reviews has been tarnished. At this point, it’s unclear how much you can trust them. One DBW blogger has ceased doing so.
Award-Winning Publishing: Wine Simplified (DBW)
What makes an award winning ebook or book app? For Wine Simplified, a winner in January of a Publishing Innovation Award from Digital Book World (now the Digital Book Awards), it started with the approach to the subject matter. Of course, a lot of fantastic design and advanced technology went to the app as well.
Related: Enter the Digital Book Awards to help boost your ebook or app to new levels of success. Enter today – the deadline is October 1!
BISG: New Mission Statement, Priorities (DBW)
The Book Industry Study Group has unveiled a new mission statement and a new list of priorities. Learn more. Related: BISG and DBW Form Partnership on Higher-Education Publishing Conference in January 2014.
Penguin Random House COO McIntosh on Publisher Success (DBW)
According to newly named Penguin Random House president and chief operating officer Madeline McIntosh, there’s really only one major variable separating hits from flops: the quality of the book. One prominent commenter disagreed – it’s the story, he writes here.
Author: Don’t Buy My Book From Amazon (C|Net)
Author Jaime Clarke has created pleasedontbuymybookonamazon.com to try to urge fans to buy his upcoming title directly from his publisher rather than Amazon, saying that Amazon is bad for small publishers.
Competition for Kindle, Kobo, Apple Down Under (The Drum)
Big W, a chain of 178 big-box stores in Australia, is launching its own ebook play, saying that it will offer the lowest prices on ebooks in Australia.
Judge Gives Apple a Break (PW)
In a ruling last week, Judge Denise Cote, who presided over this past summer’s ebook antitrust trial, limited the amount Apple will have to pay the U.S. states – slightly.
The Biggest E-Reader in the World (The Digital Reader)
Well, it’s not the biggest e-reader, per se – just the biggest e-ink screen, and at 19 feet, it’s huge. It’s been installed in the U.N. and delegates and employees will use it learn information about the day, room scheduling and more.
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