Apple Sealed Own Guilt on Witness Stand?

shutterstock_56278990Of the handful of things the current ebook price-fixing legal battle between Apple and the Department of Justice hinges on, one is whether the prices of ebooks actually went up following Apple’s entrance into the market and whether that was Apple’s intention.
Apple says that prices overall went down. The government says that some prices on best-sellers went up and that’s all that matters.
Apple executive Eddie Cue might have hurt his company’s chances to come out the case a winner yesterday when, on the stand, he admitted that prices for some ebooks went up, but did not say that that was Apple’s intention, calling out the publishers, which, to his knowledge, didn’t like seeing ebooks priced at $9.99.
How his testimony figures in to Judge Denise Cote’s ruling could be based on whether she buys Apple’s argument for ebook pricing patterns or the DOJ’s.
Related: Recent Spike in Ebook Best-Seller Prices

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The rest of the day’s top news:
DOJ/Apple: Jobs vs. Jobs (Pub Lunch)
Another point on which the trial hinges: Two Steve Jobs emails. They are two versions of the same email, one which seems to implicate Apple in organizing publishers to raise prices; the other, not so much. The case takes on a new complexity as Jobs isn’t around to explain.
DOJ/Apple: Random House Absent From Stand (Pub Lunch)
Random House executives will likely not testify at the trial but some of their communications are being used as evidence. They show the big publisher going through much of the same fact-finding and decision-making that the others went through.
Flipping the Classroom (DBW)
Educational publishing’s intersection with technology doesn’t need to be all about the e-textbook (which isn’t catching on much anyway). A new teaching practice, “flipping,” which reverses the usual in-class/at-home learning roles, relies heavily on technology – technology that publishers are providing.

Open Road Expands Distribution Business (PW)
Open Road will charge clients 25% to distribute their ebooks digitally. Marketing support isn’t part of the deal.
Ebooks Now 2.4% of German Market (The Digital Reader)
It was a year of big growth for the German ebook market, hitting 2.4% of the total German book market, up from 1% the year prior. What’s stunting growth? It could be a supply problem. Only about half of new German titles and about a quarter of back-list titles are available as ebooks.
Amazon Opens India Kindle Store (The Digital Reader)
After some technical glitches, Amazon finally opened its Kindle store at
How Authors Are Using Pinterest for Book Promotion (Self Publishing Team)
Here are five ways authors are using Pinterest to promote their work. Other authors and likely publishers, too, can learn from this.
Amazon Around the World in 80 Books (DBW)
Amazon has a new, fun book discovery gimmick: A world map with books associated with each continent to appeal to the summer traveler.
A Day at the Beach (Teleread)
Planning on taking your Kindle to the beach? Watch this video first. It teaches you, among other things, that the device won’t survive a dip in the ocean.
Murdoch Split Follows News Corp Split (CNN)
From the gossip pages: Just days after his company voted to split into two – one have television and movies, the other books and newspapers – Rupert Murdoch has filed for divorce from his wife Wendi Deng. The reasons are unclear.


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