Apple Market Share: Fuzzy Math, Foggy Memory?

shutterstock_86763226-1Apple executive Keith Moerer claimed on the witness stand at last week’s ebook price-fixing trial that Apple had 20% of U.S. ebook market share in early 2010.
Aside from the fact that it’s impossible for a retailer to know its own market share unless it has the results from all the other retailers or from all the publishers and self-published authors (both a very tall order and unlikely), the number seems suspicious.
At the time, Barnes & Noble claimed it had a 27% market share and Amazon had claimed about 70% to 80%. Adding it all up, it comes to about 125%. Someone has to be wrong – if not all three.
Let’s also not forget Sony and the other nascent ebook stores from that period.

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The rest of the day’s top news:
New DRM-Free Ebook Store for Indie Authors, Publishers (DBW)
Tomely, an Austrlian start-up, is the latest to enter the ebook retail fray. DRM-free and a focus on indie authors and publishers selling from their own websites is the angle.
New DRM (paidContent)
A new form of DRM coming out of Germany will attempt to stop ebook piracy by changing the text of the copied work.
Social Reading: An Ancient Concept (DBW)
Social reading has been around since the time of Homer. The ebook era provides new opportunities to resurrect “multitexting”: an evolving text delivered on a platform with original content alongside and influenced by a multitude of user-generated threads.
Pottermore to Help Other Brands (The Bookseller)
Pottermore made waves in the publishing world last year when it started selling Harry Potter ebooks but not through retailers – it made retailers send users to the Pottermore site to buy, a first in the ebook retail world and the envy of many publishers. The company’s CEO, Charlie Redmayne, said that other brands could pull off the same feat. Well, now Pottermore has launched a business to help them do so. Related: “Pottermore Changed the Game This Morning” | Can Other Publishers Do What Pottermore Did? Yes.

DOJ/Apple: B&N and Agency (Pub Lunch)
According to court documents, Barnes & Noble was already planning its own agency pricing play before the publishers approached it with their new contract.

Ebook Primer From the Ebook Architect (Pub Perspectives)
This Q&A of Joshua Tallent of production house Ebook Architects is a good basic primer of what’s happening on that side of the industry.
Why Is Ebook Borrowing So Difficult? (Digital Trends)
Another article complaining about the problems with libraries and ebooks. The problem? Publishers and vendors don’t work closely enough together. Tell that to the Department of Justice.
Slow Down, You Move Too Fast (Pandodaily)
Is there a backlash to the acceleration of media today, with Tweets, status updates and live-blogging moving faster than anyone can keep up with? Should there be?


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