Amid Rumors of Barnes & Noble Rethinking Digital Strategy, Company Offers Big Incentive to Nook HD+ Buyers
Following a rumor, which the company denied, that Barnes & Noble might be getting out of the device business, the bookseller is offering a $50 coupon toward digital content for buyers of its Nook HD+ nine-inch tablet computer. The device retails at Barnes & Noble for $269, making it one of the least expensive full-size tablets.
The move also comes on the heels of the beginning of talks between the company’s chairman and largest stockholder Len Riggio to buy the 689 Barnes & Noble retail stores from the publicly traded company and take them private. Riggio currently owns a 30% stake in Barnes & Noble. If the deal goes through, the remaining assets — Nook Media, a joint venture between Barnes & Noble and Microsoft — will be the Nook device and digital content business and the chain of some 600 college bookstores.
Barnes & Noble Announces NOOK® Special Savings Offer
Customers Receive $50 Credit to Spend on NOOK Books™, Apps, Movies & More When They Purchase NOOK® HD+ in Store or Online
Available for a Limited Time Only
New York, New York – February 26, 2013 – NOOK Media LLC, a subsidiary of Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced a special limited time savings offer on the critically acclaimed NOOK HD+, the lowest-priced and lightest 9-inch full HD tablet. Starting Tuesday, February 26, through Monday, March 11, customers who purchase NOOK HD+ online at www.nook.com or at any of the nearly 700 Barnes & Noble stores nationwide will receive $50 in their NOOK account to purchase digital content from the expansive NOOK Store™, including apps, magazines, newspapers, books, movies, TV shows and more. It’s the perfect way for customers to start their NOOK library with the best in reading and entertainment.
The $50 credit will load to a customer’s NOOK account within 3-10 days of registering that account to the new NOOK HD+. The free $50 credit must be used within 30 days of posting to a customer’s NOOK account. See www.NOOK.com/50free for more details and Terms and Conditions.
NOOK HD+ offers everything that customers want in a tablet, with millions of books, apps, movies, TV shows, magazines and more on its must-see full HD 9-inch screen. At only 18.2 ounces (515 grams), NOOK HD+ is the lightest full HD tablet ever invented. Offered in the color “Slate,” and featuring great battery life and expandable memory for even more storage, NOOK HD+ is available for $269 (16GB) and $299 (32GB), and is now an even greater value with a free $50 promotional credit when purchased at www.nook.com, or in-store at Barnes & Noble, between February 26 and March 11.
Both NOOK HD+ and the 7-inch NOOK® HD deliver extraordinary experiences in the areas that tablet owners use most. The reading experience is unmatched, offering beautifully rendered text, magazines in spectacular HD and lightning fast page turns. NOOK Video™ delivers a growing and diverse catalog of favorite standard and HD movies and TV shows rendered in spectacular color and stunning definition from major studios and content providers including NBCUniversal and 20th Century Fox Home Entertainment. The Web browser in NOOK HD and NOOK HD+ is super-fast, making it simple and smooth to surf favorite sites. The built-in email app offers an easy-to-use, clean format that supports a host of popular personal and work-related email services including Gmail and Microsoft® Exchange ActiveSync. NOOK Apps™ includes many of the most popular and bestselling top 100 app titles for tablets, including Angry Birds, Temple Run: Brave and Words with Friends, along with thousands of other popular apps and games.
NOOK HD+ is packed full with even more great tablet features, including:
-NOOK Profiles™: A personalized experience that instantly transforms the device in hand to any family member’s very own tablet so only they can see their own content.
-NOOK Channels™: A pioneering recommendation system that provides an easy way to discover new titles by theme.
-The ability to sync the last page read across NOOK devices and apps so customers don’t lose their place.
-A stunning Full HD 1920×1280 display for rich color and deep contrast.
-Expandable memory and free unlimited NOOK Cloud™ storage for all NOOK content.
-Adjustable fonts, spacing and themes for a customized reading experience.
-A powerful 1.5Ghz dual-core processor and built-in Wi-Fi and Bluetooth.
Customers can visit www.nook.com or visit the NOOK Digital Shops™ and displays in any of Barnes & Noble’s nearly 700 bookstores for more information. Barnes & Noble offers Always Free NOOK Support in all of its neighborhood bookstores, with more than 35,000 NOOKsellers across the country ready to assist customers with setting up their NOOK devices or choosing their next great read.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and the leading retailer of content, digital media and educational products. The company operates 689 Barnes & Noble bookstores in 50 states, and one of the Web’s largest e-commerce sites, BN.com (www.bn.com). Its NOOK Media LLC subsidiary is a leader in the emerging digital reading and digital education markets. The NOOK digital business offers award-winning NOOK® products and an expansive collection of digital reading and entertainment content through the NOOK Store™ (www.nook.com), while Barnes & Noble College Booksellers, LLC operates 674 bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named. Barnes & Noble.com is ranked the number one online retailer in customer satisfaction in the book, music and video category and a Top 10 online retailer overall in customer satisfaction according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.
NOOK®, NOOK Store™, NOOK Video™, NOOK Video Apps™ are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.
Follow Barnes & Noble on Twitter (www.bn.com/twitter), Facebook (www.facebook.com/barnesandnoble) and YouTube (www.youtube.com/barnesandnoble).
About NOOK Media LLC
NOOK reading and entertainment products make it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to the expansive NOOK Store™ of more than 3 million digital books, plus periodicals, comics, apps, movies and TV shows, and the ability to enjoy content across a wide array of popular devices through free NOOK Reading Apps™ and NOOK Video apps, available at www.nook.com/freenookapps. NOOK owners receive Always Free NOOK Support in any of Barnes & Noble’s nearly 700 bookstores. Find NOOK devices in Barnes & Noble stores and online at www.nook.com, as well as leading retailers including Best Buy, Walmart, Target and many others. NOOK products are available in the United Kingdom through www.nook.co.uk and leading retailers.