Amazon to Deeply Discount Popular Ebook Hits for Holidays

[Press Release]

Amazon Announces 12 Days of Deals in Books
12 days of book deals kicks off today with Amazon’s pick for Best Book of the Year: Donna Tartt’s The Goldfinch, available for $2.99 on Kindle, and $8.99 in hardcover
Dozens of best-selling and popular books deeply discounted for holiday shoppers

Amazon today announced its second annual 12 Days of Deals for books, a holiday promotion where popular and best-selling books are deeply discounted off their list price. Starting today and continuing through December 14, both print and Kindle books will be discounted under daily common themes that will make it easy for customers to stock their own libraries or buy books for everyone on their gift lists.

Today’s theme is Best Books of 2013, featuring Donna Tartt’s top-rated book, The Goldfinch. Customers can check back every day at to find deals in categories such as Young Adult, Cookbooks, Gifts for Her and Gifts for Him.

Kindle deals start at 12:01 am PST each day at or at and are available for 24 hours. Today’s deals in Kindle books are:

Donna Tartt’s The Goldfinch—$2.99 (80% off the list price)
Philipp Meyer’s The Son—$2.99 (82% off the list price)
Hannah Kent’s Burial Rites—$2.99 (77% off the list price)
Print book deals will be discounted throughout the day (8 am PST – 8 pm PST) in 4 hour increments. Today’s deals in print books are:

Donna Tartt’s The Goldfinch—$8.99 (70% off the list price)
Philipp Meyer’s The Son—$12.99 (53% off the list price)
Robert Galbraith’s The Cuckoo’s Calling—$11.99 (54% off the list price)
“We’re so excited to include our pick for the best book of the year, Donna Tartt’s The Goldfinch, in 12 Days of Deals, and we have many great books lined up for every day of this promotion,” said Sara Nelson, Editorial Director of Books & Kindle at Amazon. “We think giving the gift of reading is always thoughtful, whether you’re wrapping a book for under the tree or gifting a Kindle book.”

Kindle gifts can be sent to anyone with an email address—for immediate delivery or scheduled for a future date—or customers can print a gift notification at home for personal delivery.

To learn more about 12 Days in Deals and to see new deals every day for the next 12 days, visit In addition to this seasonal promotion, the Kindle Daily Deal offers a new Kindle book deal every day, year-round, for both adult and young readers. To sign up for daily emails, visit To see the entire list of Editor’s Picks for Best Books of 2013, visit

About, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection., Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world’s best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including,,,,,,,,,,,, and As used herein, “,” “we,” “our” and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect’s financial results is included in’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

3 thoughts on “Amazon to Deeply Discount Popular Ebook Hits for Holidays

  1. Pingback: Publishing Opinions | Amazon to Deeply Discount Popular Ebook Hits for Holidays

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  3. Michael W. Perry

    Imagine you’re living in a small town in Connecticut about 1900. The roads aren’t paved, so the only way to make Christmas visits to friends and family out of town is by rail. Amazingly, your town is served by two rail lines, a locally run one that’s been around for decades and one from a giant firm called Amarail that recently laid tracks into town.

    Money is tight, so you’re delighted when Amarail announces its Twelve Days of Trips, rail travel to all sorts of places for prices that are 50-70% off. You take up those offers and have a great and inexpensive holiday. Life is good.

    Three months later, your local rail line announces that it’s going out of business. Amarail is now your only option. Nothing to fear, you think. Amarail promises it will always have low prices.

    Three months later, you notice that Amarail’s once low prices have begun to rise. You also hear that it has begun to squeeze businesses that depend on the rails to reach customers. Since Amarail now runs the only rail service to your town, you have to pay and those business have to play by Amarail’s rules. The next Christmas, you’re surprised to discover that there’s no Twelve Days of Trips promotion. Just those same high prices.

    Are you surprised? You shouldn’t be. Cutting prices to destroy competition is the classic move of a would-be monopolist. What is surprising is that the federal government is not only doing nothing about Amarail’s behavior, they’re actually suing one of its few viable competitors, Apprail, alleging price-fixing. Since anyone who can travel on the much smaller Apprail can also take one of Amarail’s trains, the federal government’s lawyers can’t really explain how Apprail could fix prices. Odd, most odd. Are they stupid, you ask, or they crooked?

    But of course this story is about long ago and far away. It has no relevance to anything that’s happening today. We’ve got a most honest administration in the White House. One that would never lie to us and one that has our concerns at heart. There’s nothing to worry or fret about. Nothing at all. All is well.



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