Amazon Gets Aggressive About International Expansion

shutterstock_116342671Barnes & Noble has been struggling to launch its digital business in the UK and other Western, English-speaking countries. Kobo has been executing a careful but aggressive international expansion plan that will have it selling devices in 24 countries by the end of next year. Apple’s hip products are sold in retail stores in 14 countries and are used all over the world.
Amazon has its sights set on besting them all. It announced yesterday that it would begin selling its Kindle Fire HD tablets in 170 countries around the world. It will start shipping to some of those countries on June 13.
While the move represents a daunting logistical challenge for Amazon, it could represent a huge opportunity for publishers ready to distribute their ebooks to the developing world.
From the DBW Store: Opportunities and Challenges in Expanding Ebook Publishing Internationally on-demand webcast.

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The rest of the day’s top news:

Open Road’s Directions (paidContent)
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Simon & Schuster Partners on New Shakespeare Apps (DBW)
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Ruckus Gets Grant to Build New Collaborative Reading Technology (DBW)
Children’s reading platform and publisher Ruckus Media has gotten a grant from the National Science Foundation to create technology that would allow parents to read digitally together even if they were not in the same location.
When Children’s Print Goes Digital (DBW)
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Shindig and DBW Partner to Bring Exclusive Event to the Web (DBW)
The DBW/Workman/AAP networking and panel discussion event next month on women in publishing careers sold out in two days. Limited space and high interest were the culprits. So, we partnered with Shindig to bring you the next best thing. Participants will be able to ask questions of the panel, network with each other and get an exclusive Q&A.
Tolino Now Carries Self-Published Ebooks (The Digital Reader)
Tolino, the new e-reading and ebook retail company from Germany will now carry self-published ebooks from Holtzbrinck-owned ePubli.
Alternate Routes for E Ink (The Digital Reader)
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In Case You Missed It: Your Self-Publishing Questions Answered (The Book Designer)
The Book Designer gets an avalanche of questions on self-publishing every day. Here is a bevy of answers. Authors, self-publishers, indie publishers, big publishers: Build better ebooks! Related: Avoiding Ebook Casualties – The Importance of Quality Assurance.
Borders: From the Department of Sad (PW)
One set of Borders creditors that won’t get paid out anything in its bankruptcy: Gift-card holders. Borders had about $210.5 million in unredeemed gift cards when it went belly up. That’s a couple million books that will never get bought.


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One thought on “Amazon Gets Aggressive About International Expansion

  1. Kaz Augustin

    Let’s not get so giddy here. You can get a Kindle in Cambodia and Vietnam, where there are negligible English readers, and NOT in Singapore and Malaysia, where there are millions. Let’s throttle back on the hype here, m’kay?



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