Amazon Crushing Competition in U.S.

Amazin-Shopping-CartAmazon is way ahead of the competition when it comes to selling ebooks in the U.S., according to new data from the Book Industry Study Group.

Based on reader surveys, Amazon has about two-thirds of the U.S. ebook market share while its closest competitors – Barnes & Noble and then Apple – have about 10% each.

While it is widely thought in the industry that B&N and Apple have about 15% to 20% market share each and that Amazon has about 60%, these numbers can’t be encouraging to publishers who want more diversity in the ebook retail marketplace.

Read more (charts).

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