Agency Dead? Penguin Ebooks Discounted

shutterstock_74521255Agency as we knew it is on its death bed. Penguin titles are now being discounted by retailers and the rest of Penguin Random House titles will soon follow.
Digital Book World has been observing weird, seemingly discounted prices on some Penguin titles ever since late May and early June of this year, reporting on the anomaly in July (here, here and here). Yet, the infamous Amazon disclaimer of “This price was set by the publisher” persisted – and still persists as of this writing. Penguin communications professionals said repeatedly that negotiations were ongoing and gave no further comment.
Pub Lunch was the first to come out and report on the discounting. PaidContent offers a chart analyzing it here.
Over the next several months, we expect to see the average price of a best-selling ebook get low and stay that way. Stay tuned. Read more.

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The rest of the day’s top news:

HarperCollins Continues Verticalization (DBW)
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Why the Apple Verdict Is Bad for Publishing (The Scholarly Kitchen)
The key argument in this piece is that Amazon will now dominate the trade retail ebook market and there will be little innovation and consumers, authors and publishers will suffer. Think it credible? Make your own judgments.
Looking to History to Learn the Future of Books (Forbes)
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History and Ebooks (DBW)
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Impelsys Launches New Publishing System (DBW)
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Join Good E Reader and DBW for our weekly podcast commenting on everything that happened in the news in ebooks and digital reading tech this week, including headless Barnes & Noble, Apple and the DOJ, new Kindle Fire tablets and more!

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