Accidental Ebook Marketing 

shutterstock_52559950Readers can get a sneak preview of Candice Bushnell’s next book now that her email was hacked and the first fifty pages of the work-in-progress are available online. 

That’s bad news to Bushnell. But Jack W Perry, an Expert Publishing Blogger for DBW, sees this as a prospective marking opportunity. Following the adage that all publicity is good publicity, Perry points out that several websites have already picked up the story. And, even if the publisher works to take the leaked pages off the web or does nothing to capitalize on this, once the book comes out the very fact that it’s “the one that was hacked and released” will be good for sales. 

While Bushnell is rightly upset that her email was compromised, numerous digitally focused authors are intentionally sharing unfinished content with their readership.  Ebook crowdsourcing platforms are becoming more common and transmedia projects promise to be never ending sources of fresh material. 

Read more

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The rest of the day’s top news:

Earning Report Reveals Little About HarperCollins (PubLunch)
News Corp.’s Q3 earnings report had no comment on the book publisher’s sales. However, sales were down by $87 million for the unit that includes HarperCollins. 

Five Publishers Offer Free E-Textbooks to MOOC Students (InfoDOCKET)
SAGE, Macmillan, Wiley, Cengage, and OUP have partnered with Coursera to make textbook content available for free while students are taking the company’s massive open online courses. 

Smashwords Survey Results Could Influence Ebook Pricing (Smashwords) 
Some notable findings from the distributor’s second annual survey of its aggregated sales data: $2.99 is the price point of choice for most independent authors and ebook sales follow a power curve.  

Ebook Growth Across Asia (PubPerspectives) 
Mobile phone adoption is key to the increase in ebook consumption in countries like Korea, Thailand, Vietnam and Indonesia. 

This Year, 64% of iPads Shipped Have Been Mini (Geeky Universe)
That’s 12.5 million iPad Minis. This seems to suggest that consumers prefer smaller, more portable tablets. 

Sesame Ebooks Now Available in Google Play Store (DBW)
As of Wednesday the Google Play Store is selling over 25 Sesame Street titles. The ebooks are priced between $1.99 and $4.99, well below the current average price of best-selling ebooks

Harlequin Parent Torstar Revenues Sink in Q1 (DBW)
The publishers anticipated the results, which in part reflect higher digital royalty rates at Harlequin that won’t be an issue in the third and forth quarters this year.  

Google Wants Authors’ Class-Action Suit Voided (BusinessWeek) 
Google asked the U.S. Court of Appeals to disallow class-action status in the suit by authors who believe that the company’s project to digitize books violates copyright law. 

Revenue for Mobile Content to Reach $65 Billion in 2016 (TabletNews)
Now, ebooks account for the greatest share of tablet content revenue and will certainly help drive the increase in coming years. 

Making Tablets More Comfortable (Mashable)
A new ergonomic case for the Kindle 4 intends to let readers use their hands and arms more naturally. Ambulant, the company that makes the Wingo case, has raised $17,000 in a Kickstarter campaign. And, it does expect to design cases for other devices. 

Sony Launches Ebook Store in Australia (techradar) 
The Reader Store will offer local titles for sale. This focus on Australian content distinguishes Sony from competitors like Kobo. 

Ebook Apps Reviewed (The Hindu) 
Apps from Kobo, Google and other are reviewed here with an eye toward their capacity to mimic reading a print book and by comparing title storage and search features.  

Celebrity Imprints are Designed to Make Money (New Republic)
And they do. According to one commentator this says more about the state of current culture than it does about the state of publishing.

Book Apps are All About the Story (Forbes)
Publishers, especially children’s publishers, need to know what comprises good book apps and how to develop a cost-effective workflow for building them. The story comes first. But then what?

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Image Credit: hack image via Shutterstock

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About DeannaUtroske

Deanna Utroske is the Content Producer at Digital Book World and an active member of New York Women in Communications, where she serves on the Integrated Marketing & Communications Committee. Previously, Deanna worked in the editorial office of Signs: Journal of Women in Culture and Society, a publication of the University of Chicago Press.


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