A small independent publisher of children’s books has opted to stop dealing with Amazon directly and will instead put its faith in other sales channels.
Cambridge, Mass. and Oxford, UK-based Barefoot Books titles will still be available on Amazon for purchase but only through wholesalers. Instead of dealing with Amazon directly, Barefoot will focus its efforts on its in-store “studios,” set up in retailers like New York’s FAO Schwarz, its own direct-to-consumer online portal and a growing network of in-home sales agents. Think Tupperware parties for kids books.
This sounds familiar. Last February, educational publisher EDC dropped Amazon in favor of its network of home-sellers. EDC told DBW that its network of sellers were unhappy competing with the online retail giant known for its extremely competitive pricing and that the move had already juiced sales to the tune of 15% month-over-month.
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