Will Bing Ever Be a Verb?

Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW.

When you Bing "Bing" You Get a Cherry

Back in 2009, when Microsoft introduced its search engine Bing, we asked: You Can Google Bing, But Will You Bing Google? Up to now, Bing has scarcely made a ding in the armor of its titanic rival Google. Indeed, in 2011 MS took a $2.6 billion loss in its online services division. But thanks to an investment in and partnership with Facebook, Microsoft thinks it has found a chink in Big G’s armor.

By drawing on Facebook and other social networks, Microsoft “hopes to mine people’s online social connections to provide more personal search results for everything from hotel searches in Hawaii to movie recommendations,” writes Nick Wingfield in the New York Times. Bing’s earlier effort to tap Facebook created a cluster of “likes” that made for messy displays. “The new Bing,” says Wingfield, “has a much cleaner design that tucks all of the social search results away into a sidebar on the Bing search results pages, where they are now clearly distinct from the traditional Bing search results on the left side of the screen.” (A Revamping of Bing in the Battle for Search Engine Supremacy)

Experts feel the quality of Bing’s search results is now the equal of Google’s in every way but one: it’s hard to beat a household name. Until bing becomes a verb, it will remain a distant second. And for more on the verbification of Google, see Even with 13% of Web Search Biz, Bing is Still a Noun.

Richard Curtis

Expert Publishing Blog
Richard Curtis

About Richard Curtis

Richard Curtis is a leading New York literary agent (www.curtisagency.com) who foresaw the Digital Book Revolution and launched an e-book publishing company early in 2000. E-Reads (www.ereads.com) is one of the foremost independent e-book publishers in the industry, specializing in reprints of genre fiction by leading authors in their fields. Curtis is also a well-known authors advocate, author of numerous works of fiction and nonfiction including several books about the publishing industry, and prolific blogger – see his hundreds of other blog posts here.

2 thoughts on “Will Bing Ever Be a Verb?

  1. Simon

    Oh dear. So Microsoft thinks that personalising (that is, censoring) search results is the way to get ahead. If you can’t beat the criminals (Google), join them. Very sad. Censored search results are exactly the reason why I don’t use Google. Not their search and not any of their services.

    If Microsoft were really smart they’d offer something that would really rival Google: a search engine that doesn’t track you, doesn’t bubble you, and doesn’t censor your search results.

    1. Unpublished Guy

      @Simon I want to be tracked, bubbled, and censored. I want Facebook to decide what updates I should see, and for Google to decide what results I should see. I am happy to hand that over, just as I am happy to use Google Maps for directions rather than survey 25 square miles and scribble on parchment to locate all the drugstores in the area.



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