Why Some People Hate Ebooks

Unfortunately, some people hate ebooks. While there may be nothing that can be done about that for now, it’s important for publishers and ebook retailers to understand why.
According to one writer for Business Insider who is not alone, the main things that get his goat are ebook prices. He thinks all ebooks should be priced under $10.
As long as consumers are able occasionally to find print books that are cheaper than their ebook counterparts, there’s going to be this kind of grousing.
While publishers and retailers should take note, they should also understand that people are very willing to buy ebooks priced over $10. If you look at the best-selling ebooks over the past few months, so many of them have been priced above $10.
What people say doesn’t always match with what they do. Still, it certainly helps to pay attention to what they’re saying.

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The rest of the day’s top news: 

Simon & Schuster: Digital 22% of Sales in Q3 (DBW)
Simon & Schuster digital sales in the third quarter were 20% higher than in the same period last year and accounted for 22% of total sales.
Weak Digital Growth Fells Quarto Founder (DBW)
Quarto shareholders upset about a slow digital transition and poor acquisitions have ousted Quarto founder and CEO Laurence Orbach from the board.
Custom E-Textbook Platform Adds Multimedia Capabilities (DBW)
SharedBook, an e-textbook platform that allows professors to create e-textbooks and course materials, now supports the ability to add videos and other enhancements.
Freemium E-Textbook Provider Drops the “Free” (Pub Lunch)
E-textbook provider Flat World Knowledge will cease to allow users to view its textbooks for free in browsers as of Jan. 1.
ProQuest to Provide Full Text of Ebooks for Browsing (DBW)
ProQuest will provide the full text of ebooks in its ebrary platform to help people discover new books.
Mcgraw-Hill Getting Close to Selling Education (WSJ)
McGraw-Hill is now in exclusive talks with private-equity firm Apollo Global Management to sell its education division. The company is hoping for $3 billion from the sale but is likely to get less than $2.5 billion.
Managing Through Transition (DBW)
The publishing industry is changing. One need only look at the Penguin-Random House merger and half-a-dozen other, similar developments to see it. The Digital Book World Conference will dive into these issues and will help attendees make sense of it all.
Superman Goes Digital (DBW)
Superman, Batman and other DC Comics heroes are now on the Nook, Kindle and in the iBookstore. DC competitor Marvel is not yet on these platforms.
Microsoft Surface + iPad Ad (Appnewser)
A new, (fake) ad for the Microsoft Surface tablet cuts the iPad down to size.

Image credit: Heart Shelf image via Shutterstock


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