Why Literary Elite Finally Say Yes to E-Books
Cynics will say they sold out, surrendering to the siren song of riches as e-sales exceed p-sales for a growing number of authors, giving an adrenalin boost to dwindling fortunes. Certainly the writer who does not respond positively to that song falls into Dr. Johnson’s classic characterization of “Blockhead”.
But is money their only motive? Did these men and women of the highest integrity simply sell their souls for a pot of lucre? Or was there some other reason they heeded the call to go digital?
A personal anecdote may shed light on why they did it. Over a decade ago the e-book company I founded, E-Reads, generated its very first royalty statements, and sales were modest indeed. I happened to be having lunch with one of the authors who had put her book into our program, and when she asked how her novel was selling, I embarrassedly produced her statement. “We sold one copy.”
She gazed at the statement, with its meager single-digit performance, for a long time. Then she looked up wistfully at me. “I wonder who that person is.”
I’ve never forgotten her response, for it brought home to me the true, the only, reason that writers write: to be read. The money, the royalties, the fortunes even, are undeniably wonderful byproducts. But ultimately the argument that clinches it for the holdouts is simple: You will reach more readers.
We need to be reminded, as I was that day, that writers write for love and would do it for nothing as long as someone – literally some one – were out there to read their work.
Details in After Long Resistance, Pynchon Allows Novels to Be Sold as E-Books by Julie Bosman in the New York Times.