What the New Penguin Random House Logo Might Look Like

Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW.

One thing often forgotten by the business press when covering big corporate mergers is that so many little things at the companies need to change:

— Email addresses
— Naming protocols
— Business cards and countless other printed materials
— And, maybe most importantly, the name and logo of the new firm

To that end, we’ve asked several graphic designers we know to take a quick stab at what the new logo of a combined Penguin-Random House would look like.

Todd Goldstein, a graphic designer from New York (and, full disclosure, a friend of mine), took a little creative license with the new name, too:

There is narrative in Aaron Tung’s take. He is a New York based graphic designer and blogger (and, like Goldstein, a personal friend of mine):

I see a pattern in this take from Nickie Huang. She works in architecture and graphic design in New York (and is also a personal friend):

Joe Encarnacion’s take is evocative of the upscale sensibilities of the companies and of Random House’s German side. Encarnacion is creative director at Hatchback Studios (and, disclosure, a personal friend):

This is a treatment the company might consider, from Marco Leone, a New York-based product designer at Raison Pure NYC, a French product design firm (also, you guessed it, a personal friend).

Related: Penguin-Random House Merger | What It Means | Letter From Random House to Agents | Letter From Random House CEO to Employees | Letter From Penguin CEO to Employees

10 thoughts on “What the New Penguin Random House Logo Might Look Like

    1. Karla

      Agreed! That’s a brilliant idea – and the costume could represent the genre of title it was dealing with! 🙂 a bit like the google doodles… or there could be lots of hats!

  1. Jack W Perry

    Love the logos. I thnk it will be called ‘Random House.’ Over the years, under different owners, Rndom House continues to add publishers. Knopf in the 60s, Crown in the 70s. When Bertlesmann absorbed RH and added them to Bantam, Doubleday,Dell. The name became Rndom House.



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