Webcast: How Parents and Children Read, Learn and Buy Digitally

On July 26 at 1:00 PM ET / 10:00 AM PT / 6:00 PM GMT DBW hosted a webcast about the latest research in children’s digital publishing: How parents and children engage with e-books, learn from them and make purchasing decisions.

Registration for this event is past due. All registrants received recordings after the presentation.

Children’s publishing is turning a corner. Fueled in part by tablet technology and publishing companies looking for new digital revenue, children’s e-book sales are rising steeply in 2012.

Yet publishers are still in need of tangible information to know what kinds of e-books children and parents engage with best, how they learn from them (or fail to learn) and what drives their buying decisions.

In this one-hour webcast, sponsored by the Children’s Book Council, we will explore the most current academic research into how children engage with e-books, how effective e-books are in teaching children to read, and how parents and children make e-book purchasing decisions.

Attendees Will Learn

— Differentiated types of interactions children have with e-books and how they are classified
— How well the current crop of e-books help children learn
— Proprietary research into the buying behavior of parents and children
— Best practices for making e-books user-friendly for kids and parents


Dr. Heather Schugar, Ph.D., assistant professor of literacy and reading at West Chester University of Pennsylvania
Dr. J. Alison Bryant, Ph.D., president of PlayScience, a New York-based children’s entertainment and education research company


Jeremy Greenfield, editorial director of Digital Book World

Who Should Attend

— Children’s book publishers
— Children’s book app developers
— Children’s booksellers

This webcast is $79 and registrants will get a recording of the webcast in addition to being able to attend.

This webcast is also free for Children’s Book Council members. If you are a Children’s Book Council member, email Nicole Deming at the CBC to confirm your membership and register: nicole.deming@cbcbooks.org

Purchase today!


The Children’s Book Council is the national nonprofit trade association for children’s trade book publishers. The CBC offers children’s publishers the opportunity to work together on issues of importance to the industry at large, including educational programming, literacy advocacy, and collaborations with other national organizations.

Our members span the spectrum from large international houses to smaller independent presses. Membership in the CBC is open to U.S. publishers of children’s trade books, as well as in some cases to industry-affiliated companies. Learn more about the benefits of membership or join the only national trade organization exclusively dedicated to children’s book publishers.

The Children’s Book Council sponsors Children’s Book Week, a celebration of books and reading since 1919 and the nation’s longest-running literacy initiative.

The CBC is proud to partner with other national organizations on co-sponsored reading lists, educational programming, and literacy initiatives.

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