A free webcast from Digital Book World, sponsored by Aptara.
Registration for this event is past due. If you are a member or for more information on how to become a member, you can find the recording in our webcast archives.
Some 25% of all e-books are read on tablets, making this platform the new digital frontier for publishers. Industry analysts see the decline of dedicated e-reading devices as all but inevitable.
Tablets’ screen size and resolution present tremendous possibilities for enhanced, integrated content and a deeper reader experience, as well as potential distractions. E-books on tablets must compete with applications and activities, from Angry Birds to e-mail. How should enriched content be designed and built to compete in such a crowded environment?
In this FREE, one-hour webcast, we’ll engage in a fast, forward-thinking conversation about content development and management for tablet reading—and not a moment too soon.
Attendees Will Learn
— Tablet opportunities and obstacles: What publishers should understand about the platform
— What do tablet readers want? Reader behavior and preferences in the tablet and mobile world.
— Engaging the reader to fight distractions.
— Managing the content life cycle to open the gate for tablet development
— Merging content with media; how to take advantage of the tablet’s capabilities
Bret Freeman, Director of new technology and digital solutions, Aptara
Tony O’Donoghue, UX lead for mobile apps, Kobo
Brett Sandusky, Product manager, Macmillan New Ventures
Anne Kostick, Foxpath IND
Who Should Attend
— Book publishers
— Content developers in the book publishing space
— Anyone involved in book-related development for digital platforms
Aptara’s digital publishing solutions deliver significant gains in quality, time-to-market and costs for eBook publishers. Having produced tens of millions of eBook pages and designed flexible, digital workflows for the world’s leading publishers, Aptara’s content technology solutions span all content source types and delivery media — from eReaders, tablets, smart phones and PCs to print. With partnerships across the entire production and distribution supply-chain, including relationships with mobile channel partners, Aptara helps publishers stay ahead of the curve in today’s rapidly changing publishing market.