The 10 Commandments of Book Marketing

Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW.

10 CommandmentsBehold, the 10 commandments of book marketing for authors and publishers. Are you breaking any?

Thou shalt:

1. Tell people about the results your books create, not just the topics you write about.

2. Test your manuscript on focus groups and get actual success stories before you publish your book.

3. Avoid coveting your neighbor’s Facebook friends, Twitter followers, or Amazon rankings.

4. Honor your website visitors by letting them test-drive your books’ content and expertise.

5. Maintain a growing database of leaders and send them regular value-laden newsletters…righteous!

6. Remember the Sabbath and carve out breaks in your schedule to recharge your mind and soul.

7. Show your contact information on all marketing materials – or lightning may strike you.

8. Avoid false humility. Don’t be afraid to tell people about your book when you know it can help them.

9. Abstain from idolizing your book. Think bigger and multiply it into spin-off products, such as audio, video, speaking, coaching, screenplays, etc.

10. Refrain from calling a publisher or publicist the devil when they make mistakes. You are ultimately responsible for your success.

Blessings be upon you and your books.


Question: What other marketing commandments do you keep?


Speaking of marketing, I “command” you to join me next week in New York for the DBW Discoverability & Marketing Conference.

Ten Commandments image via Shutterstock

7 thoughts on “The 10 Commandments of Book Marketing

  1. Sheila Andreana

    9. Abstain from idolizing your book. Think bigger and multiply it into spin-off products, such as audio, video, speaking, coaching, screenplays, etc.

    Thank you for your ten commandments. I am interested in finding out more information about number 9. I have a children’s book, I would like to see it as a a part of a video story collection and perhaps a coloring or audio book. Is there a way to make this happen without additional funds?

    Thank you,

    Sheila Andreana

  2. Rob Eagar


    Thanks for your question. Yes, I offer an incredible amount of marketing instruction for fiction authors. My new book, \Sell Your Book Like Wildfire,\ has entire section on best practices for marketing fiction. In addition, I’ll be teaching a 1-hour teleconference for novelists on Tuesday, October 16th about \How to Successfully Market Fiction.\ For details, visit:


    Rob Eagar



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