Telco Giant Telefonica to Challenge Kindle in Spain’s Growing E-Reader Market, Strikes Content Deal With Planeta

Spain’s largest publisher, Grupo Planeta, will provide content for the Telefonica Movistar Ebook bq, a six-inch, touch-screen, e-ink e-reader that retails for about $227 in Spain.

Spain’s e-reader market is estimated to 72 million units sold in 2014.

Bloomberg has the story (Telefonica Tackles Kindle With Planeta E-Book):

Spain’s biggest phone company started selling the “Movistar Ebook bq” reading device last June designed together with Mundo Reader. Chief Executive Officer Cesar Alierta is bolstering Telefonica’s digital efforts through partnerships and products including mobile payment systems. Internet products are key to buoying profits next year, he said in an interview this week at the Mobile World Congress in Barcelona.

The market for electronic reading devices may grow from 11 million units sold in 2010 to 72 million in 2014, according to Mundo Reader. Movistar e-reader has a 6-inch (15 centimeter) display and sells for 169 euros ($227), or about 14 percent more than Amazon’s Kindle Fire tablet.

Read more at Bloomberg.com.

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