Scholastic intends to make a splash with its new e-bookselling platform Storia. The company will be giving away five free e-books to those who download the Storia app, including a special-edition Clifford the Big Red Dog e-book in honor of the franchise’s 50th birthday, which will be celebrated this month.
Scholastic will also be giving away 25 iPads via a Facebook sweepstakes. Each iPad will come with 10 e-books of the winner’s choosing.
Scholastic also plans on marketing Storia at its popular school book fairs and at its flagship store in New York City.
Storia® Celebrates Back-to-School With Free ebooks For Kids And Teachers, Plus A “Storia Scratch and Win” Sweepstakes To Award 25 New iPads
Teacher-Recommended eReading App for Kids Offers More than 2,000 Titles for Toddlers to Teens
— Storia ebook retail experience also available at The Scholastic Store in New York City —
NEW YORK, Sept. 10, 2012 /PRNewswire/ — Scholastic (NASDAQ: SCHL), the global children’s publishing, education and media company, invites every teacher and every family to start the school year with free ebooks from Storia®, the new, teacher-recommended ebook and ereading system designed specifically for children from toddlers to teens. The app can be downloaded FREE to PC, iPad or Android tablets (with more platforms to come later this fall) to start a digital library for home or classroom use, and comes with FIVE FREE EBOOKS – including a special Clifford the Big Red Dog® ebook in honor of his Big Red 50th birthday this year. Teachers who download Storia for their classroom will receive an additional five free ebooks specifically selected for their students’ grade level.
Storia Scratch and Win Sweepstakes on Facebook
In addition to receiving five free ebooks with download, families and teachers can enter the week-long “Storia Scratch and Win” sweepstakes to win iPads and ebooks. Participants can enter at facebook.com/scholasticbookclubs. Five Grand Prize winners will be selected each day from September 10 th through the 14th to win an iPad. Twenty First Prize winners will be selected daily to each receive ten free ebooks that they can choose from a preselected list. Click here to view complete details and official rules. Participants will be notified instantly via their “online scratch card” if they are a winner. Entrants who share the sweepstakes via Facebook can gain another chance to win with a new scratch card.
“Back-to-school is a time of many firsts, from the first day of school to the first bus ride, and we want to help teachers and the children in their classes start to build their first digital ebook library with Storia this year,” said Dani Nadel, Chief Digital Marketing Officer for Scholastic Book Clubs and E-Commerce. “With five free ebooks and a chance to win more books or an iPad, we hope to see every child start back-to-school with access to quality books that will motivate and encourage them to read every day, a critical practice to build skills and learn to love to read.”
Storia at School Book Fairs
Storia will also be available this fall in more than 25,000 Scholastic Book Fairs in schools across the country, where families and educators can become immersed in the world of Storia and explore the wonderful selection of ebooks for children.
Storia at The Scholastic Store in New York City
Storia is opening its first ebook retail experience at The Scholastic Store in Soho, New York. Kids and parents can enter a child-friendly digital storybook experience and share a digital story time at the Storia Exploratory Table, where laptops and desktops are on display. Kids can try Storia at the Storia Digital Reading Wall, which has iPads arranged at all different heights for all ages.
The Storia ereading app is designed to captivate kids while helping them become better readers. Storia comes with five FREE titles to sample and offers more than 2,000 titles for kids from toddlers through teens, about 350 of which are enriched with vocabulary and comprehension activities and video. Storia has been recognized by Warren Buckleitner with the “Editor’s Choice Award” as “the top” children’s ebook app in Children’s Technology Review, named one of the “Top 10 Best High Tech Products of 2012” by Dr. Toy, and has received glowing reviews in The New York Times and School Library Journal.
Storia ebooks can be purchased through The Scholastic Store online or Scholastic Book Clubs. Every Storia ebook purchased through Scholastic Book Clubs rewards the child’s teacher with bonus points that can be redeemed for new ebooks or print books for their classroom and other teaching resources.
For more information about Scholastic, visit our media room at http://mediaroom.scholastic.com. The online press kit for Storia is available at: http://mediaroom.scholastic.com/storia.