Smashwords to Double Revenues in 2012, Take in $1 Million in Profit
Smashwords has always been a thin-margin business. According to an article in the upcoming issue of Forbes, Smashwords founder and CEO Mark Coker likes it that way to keep costs down for authors and to squeeze out competitors.
That might change in the future, said Coker, as scale should lower the cost to Smashwords of distributing e-books to retailers.
In 2012, Smashwords should take in $12 million in revenue and show nearly $1 million in profit, Forbes reports.