Skate to Where the Book is Going

Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW.

Taking a page out of the great Wayne Gretzky’s book, we, as book publishers, shouldn’t be asking whether print or digital is the route… the question for us is if we’re going to skate to where the book is going or where it’s been?

There are a couple of interesting surveys that have come out recently, including Survey that Says Parents like Books Better and Survey Says Kids like e-Books Better.

If we look at what our parent’s didn’t approve of (rock and roll, dancing and now e-books), we have a pretty good indicator of what will eventually take over. When trying to predict the future we’ll do much better looking at where the kids are going:

Now, keep in mind kids ages 4 and under have never lived in a pre-iPad/iPhone/Tablet/etc. world and that for them a book, TV and iPad are all equally familiar. Nostalgia for flipping pages is not in their vocabulary and to them, a magazine is an iPad that doesn’t work.

What do you think the future is going to look like? Which way are you going to skate?

Kids in Library image via Shutterstock.

Expert Publishing Blog
Graham Farrar

About Graham Farrar

Serial entrepreneur Graham Farrar is co-founder of zuuka, publishers of iTalk and the award-winning iStoryTime library of interactive storytelling, ebooks and educational apps. With multiple best-selling storybooks including Puss In Boots, The Smurfs and Kung Fu Panda 2, Graham has worked to create one of the largest multi-platform library of mobile children’s entertainment. Previously, Graham was part of the founding team of Sonos Inc., which designs and manufactures a next-generation multi-zone wireless digital home stereo. Before Sonos, Graham was part of the original team at and helped grow it from a private company through its initial public offering on the NASDAQ in 1999. Graham is Dad to two kids, 3 and 6, who are his inspiration for reinventing the art of storytelling. Follow him on Twitter at @grahamfarrar.


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