Are publishers less likely today to acquire a book on the intellectual history of California in the 1970s that will take three years to bring to market when they can instead publish a goblin-vampire-fairytale that they can sell as an e-book 12 weeks from now?
According to Simon & Schuster CEO Carolyn Reidy, publishers aren’t engaging in risk-averse behavior when acquiring books.
“Publishing really is based on passion,” she said, talking to Digital Book World at Book Expo America in New York in early June.
Editors and publishers who feel passionate about projects, even if they may not seem to make financial immediately, are still taking risks, she said.
Because books are more difficult to market today than in the past, however, front-lists are getting shorter so publishers can better focus their marketing efforts.
“We do ask our publishers…to have a very clear idea of how they’re going to publish what they purchase,” she said.
See the rest of her interview here:
A joint production of Digital Book World and Astral Road Media: http://www.astralroad.com/. Founded by Rich Fahle, Astral Road Media is a full-service digital media agency, providing content strategy, design, video production, and other creative forms of social outreach for authors and content creators of all types.
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