Simon & Schuster CEO Carolyn Reidy: Everyone Needs to Think Digital (Video)

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In the e-book era, everyone in publishing needs to be able to think digitally, according to Simon & Schuster CEO Carolyn Reidy.

When the large publishing company first began producing digital book products, it created separate departments that handled all the digital operations.

“We realized about two years ago that that was probably not the best way to move forward because digital is after all just another format in some ways to the basic books we publish,” said Reidy in an interview at Book Expo America in New York in June.

As a result, the company pushed many of those digital positions back into departments and made digital a part of every employee’s job. The point, said Reidy, is to take every piece of content and maximize its potential for the company.

“How do you take the same content and making sure you’re maximizing it in every area? …. What you really want is everyone from the editor on to the copy editor and the designer – everyone – thinking about both physical and digital at the same time,” she said.

Related: Finding the Right Talent Among Biggest Problems for Publishers in E-Book Era

Hear how Simon & Schuster organizes its departments around its growing digital business:

A joint production of Digital Book World and Astral Road Media: http://www.astralroad.com/. Founded by Rich Fahle, Astral Road Media is a full-service digital media agency, providing content strategy, design, video production, and other creative forms of social outreach for authors and content creators of all types.

Think digital photo concept via Shutterstock

Rich Fahle

About Rich Fahle

Rich Fahle is Founder & CEO of Astral Road Media, an innovative marketing services agency for authors, artists, and other content creators. He is also the founder of Bibliostar.TV, a new video portal for authors and books. At Astral Road, he oversees the implementation of author marketing strategies that fully capitalize on the emerging digital marketplace, including platform and content strategy development, streaming video and audio production, website development, and digital publishing guidance. Prior to Astral Road, Fahle was Vice President, Digital Content, E-Commerce and Entertainment for Borders, Chief Spokesman and Media Relations Manager for the cable TV network, C-SPAN and a manager at Kramerbooks, in Washington, DC.

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