Showing International Intentions, Barnes & Noble Invades Germany

From TechCrunch (Barnes & Noble Incorporates In Germany, Closest Sign Yet Of European Nook Launch):

B&N incorporated the German company on March 15, just around the time that the U.S. company came to London to promote the Nook to developers.

Apart from the fact that having a digital presence is essential for any bookseller looking to take a piece of growing revenues for e-books, expanding outside of the U.S. market is crucial for B&N if it wants to get more scale for the Nook — an important part of attracting more developers to the ecosystem and also improving its margins on the tablet. Currently the Nook only has around a 3.5 percent share of the market, according to IDC.

Read more at TechCrunch.


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