Should Amazon Follow Its Own Advice?

For most publishers, Amazon is the No. 1 way they sell books. So maximizing Amazon sales can make a big difference to the bottom line.
 
In Sept. at Digital Book World Discoverability and Marketing, Jon Fine, Amazon’s head of author and publisher relations, spelled out three ways to do just that:
 
— Make sure your books are available
— Metadata
— Convert your books into all formats
 
It’s not as simple as it seems and Fine goes into detail about what’s essential and about what many publishers are not doing.
 
Read more.
 


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The rest of the day’s top news:

Following Its Own Advice (WSJ)
Amazon Publishing, the publishing arm of Amazon, has been struggling to sell books in print. Maybe Amazon should follow some of its own advice (see above). Pub Lunch says that Amazon Publishing authors should have seen it coming.
  
Debate: 10 Ways to Save Publishing (DBW)
The debate over ways to save the publishing industry (or if it needs saving at all) continues. Read the first two installments here: Part I, Part II. And now, Part III.
 
Libraries Own Their E-Books (Library Journal)
It seems there’s some confusion in the library community about whether they own or license their e-books (as many of us do when we read using the popular Kindle or Nook platforms). For Random House, at least, they own them.
 
Indie Author Goes Agile (DBW)
Indie author Sabrina Ricci has launched a small agile publishing operation. She was inspired by the Sourcebooks agile publishing experiment, which, in August, released the first results.
 
Sesame Creates Elmo Storybook Collection (DBW)
Partnering with Impelsys, the technology company that is helping publishers build bookshelves and subscription services, Sesame Street has launched a storybook app for the iPad.
  
The Future of E-Ink (The Verge)
The company that produces the technology that powers most of the world’s e-readers is also a major paper manufacturer and isn’t afraid of disrupting itself. So, what’s the future for e-ink?
 
No Future for E-Ink Readers? (The Droid Guy)
Unless you are an avid reader and have bought a tablet computer with limited storage capacity, there’s no reason to buy an e-ink e-reader anymore, according to The Droid Guy. His readers disagree, with some using their e-readers more than ever.
 
Indie Publisher Launches Digital Excerpts Site (PW)
Akashic, a Brooklyn-based publishing company, has launched Akashic Digital, a destination for readers to download excerpts of its books. The move is aimed at promoting and selling the company’s digital back-list.
 
Humble Bundle Watch (Humble Bundle)
At the time of this writing, the Humble Bundle raked in over $950,000 for its collection of e-books.

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