Shatzkin: Three Compelling Reasons for Publishers to Sell Direct

According to industry expert (and Digital Book World partner) Mike Shatzkin, there are at least three compelling reasons for book publishers to sell directly to consumers:

1. Fewer clicks to a sale: If you send a customer to another site to make the sale, you might lose them along the way.

2. Added revenue: When a publisher sells direct, it doesn’t have to pay the sales agent (i.e., retailer) a cut.

3. Customer engagement: When you sell directly to a customer, it’s easier to directly engage them in the future. Currently, book retailers generally own those direct customer relationships.

Read much more on Shatzkin’s personal blog, the Shatzkin Files.

Related: Should Publishers Sell Direct to Consumer? One Good Reason: Data


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