Shatzkin: Big-Six Run By Smartest, Most Innovative Publishers (Video)

Mike Shatzkin at Digital Book World.

By Rich Fahle, Founder, Astral Road Media, @richfahle

Couldn’t make it to Digital Book World? Came but want to relive the excitement?

This is the first in a series of video interviews from Digital Book World, created by and Rich Fahle at Astral Road Media.

In this video compilation of thought leaders at Digital Book World’s Day 2, publishing consultant (and DBW partner) Mike Shatzkin says, “The big six is run by the smartest group, the most innovative group, the most forward thinking group across the board that major publishing has ever had…. Each and every one of these companies is run by a legitimately smart, forward thinking leadership. And, yes, they are in a very, very difficult position.”

Also hear John Donatich, director of the Yale University Press talk about why books still matter and why “the idea of the finished book isn’t going to go away.”

Michael Fabiano, general manager of NBC Publishing gives details on his company’s nascent publishing division, including that it will start with e-books.

And Shane Norman, group director of interactive marketing at HarperCollins talks about making smart investments in experimentation.

A joint production of Digital Book World and Astral Road Media: Founded by Rich Fahle, Astral Road Media is a full-service digital media agency, providing content strategy, design, video production, and other creative forms of social outreach for authors and content creators of all types.

DBW Updates
Rich Fahle

About Rich Fahle

Rich Fahle is Founder & CEO of Astral Road Media, an innovative marketing services agency for authors, artists, and other content creators. He is also the founder of Bibliostar.TV, a new video portal for authors and books. At Astral Road, he oversees the implementation of author marketing strategies that fully capitalize on the emerging digital marketplace, including platform and content strategy development, streaming video and audio production, website development, and digital publishing guidance. Prior to Astral Road, Fahle was Vice President, Digital Content, E-Commerce and Entertainment for Borders, Chief Spokesman and Media Relations Manager for the cable TV network, C-SPAN and a manager at Kramerbooks, in Washington, DC.


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