According to a video posted by Seth Godin on a Kickstarter fundraising page for his new book, Seth Godin proposes a new model of publishing, somewhere in between traditional publishing and online self-publishing.
His message might be resonating. According to a report by paidContent.org, Godin hit his target goal of $40,000 in just three-and-a-half hours of fundraising.
Godin has been a consistent advocate for changes in the book publishing business model. In November 2011, Godin told Digital Book World that only “permission” marketing would work for books in the future: when consumers give brands permission to send them them messages. In the theory of permission marketing, messages are missed when not received by those who have given permission — a level of loyalty few brands command, let alone first-time authors, historical narratives and academic texts, to name a few.
The book Godin is attempting to launch with his Kickstarter page is called The Icarus Deception and it’s about “the mythology of success (and failure) and how our economy rewards people who are willing to stand up and stand out,” according to the page.
This is Godin’s first print book project in over a year.