Sesame Street Partners With Impelsys to Create Elmo Storybook Collection for iPad

[Press Release]

Sesame Street and Impelsys Introduce Elmo Story Collection
App for the iPad

Collection of Six Titles, Including Two Exclusive Audio
eBooks, Available Now on the App Store

NEW YORK, Oct. 18, 2012 (GLOBE NEWSWIRE) — Sesame Workshop, the
non-profit organization that produces Sesame Street, and Impelsys today
announced the launch of the Sesame Street Elmo Story Collection App for
iPad. The newly released app includes six popular Elmo titles,
including three audio ebooks, two of which are exclusive to the app.

The Elmo Story Collection consists of the following titles:

—  Tickle Me, My Name Is Elmo (audio ebook)
—  Elmo and His Friends (audio ebook) – exclusive
—  Monsters Can Share (audio ebook) – exclusive
—  Elmo’s ABC Book
—  Counting with Elmo
—  Mommy Loves Elmo

The Elmo Story Collection App also includes a number of features that
make reading fun and support beginning reader skills. The app includes
text highlighting, which visually reinforces the narration in the audio
ebooks. The auto play feature automatically turns book pages for young
readers so they can more easily follow along. In addition, each title
includes book-specific helpful reading tips, which help extend the
learning with fun activities and critical thinking skill building.

The new Elmo Story Collection app for the iPad is an extension of the
Sesame Street eBookstore, a website and app offering unlimited access
to a library of more than 160 Sesame Street ebooks with the purchase of
a monthly or yearly subscription. The Elmo Story Collection app
features four titles from the Sesame Street eBookstore along with two
brand-new exclusive titles. The Elmo Story Collection does not require
a Sesame Street eBookstore subscription and once downloaded is
accessible without an Internet connection.

“Reading on tablets has opened up exciting new ways for preschoolers
and their parents to learn and enjoy reading together,” said Jennifer
A. Perry, Vice President of Worldwide Publishing for Sesame Workshop.
“This new and exclusive collection of Elmo ebooks offers digital-savvy
families an easy way to encourage early literacy anywhere and at any
time.”

The Sesame Street eBookstore is powered by iPublishCentral, an
award-winning digital publishing platform developed by Impelsys, a
fast-growing company that enables book publishers to deliver their
content online with a cost-effective turnkey solution.

“Sesame Workshop has now partnered with us to convert hundreds of
published Sesame Street books into ebooks, delivering a whole new
reading experience to their customers who can access those eBooks from
any location and at any time,” said Sameer Shariff, founder and CEO of
Impelsys. “The launch of this Elmo Story Collection for iPad is further
illustration that iPad apps are a crucial way of distributing valuable
digital content to readers on the devices they love to use every day.”

The Elmo Story Collection App is available for $1.99 from the App Store
on iPad or at www.itunes.com/appstore/.

About Sesame Workshop

Sesame Workshop is the non-profit educational organization that
revolutionized children’s television programming with the landmark
Sesame Street. The Workshop produces local Sesame Street programs, seen
in over 140 countries, and other acclaimed shows to help bridge the
literacy gap including The Electric Company. Beyond television, the
Workshop produces content for multiple media platforms on a wide range
of issues including literacy, health and military deployment.
Initiatives meet specific needs to help young children and families
develop critical skills, acquire healthy habits and build emotional
strength to prepare them for lifelong learning. Learn more at
www.sesameworkshop.org.

About Impelsys

Impelsys, a leader in providing electronic content delivery solutions
to the global publishing market, helps its clients compete, evolve and
grow in an increasingly complex marketplace. Impelsys-powered
technologies such as iPublishCentral(TM) (www.iPublishCentral.com) help
publishers increase their revenues by delivering content online quickly
and cost effectively. Impelsys’ passion for client success has helped
it build long-term partnerships with its customers becoming critical in
the client’s electronic delivery strategy. Leading clients include
McGraw-Hill, Elsevier, Wolters Kluwer, Benchmark Education, Marshall
Cavendish and Houghton Mifflin. Headquartered in New York, Impelsys
operates across North America, Europe and India. For more information,
please visit www.impelsys.com.

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