Sesame Partners With MeeGenius on E-Book Deal

Children’s e-book and app company MeeGenius will produce six Web, iOS and Android Sesame Workshop e-book titles. The titles will feature Sesame Street characters The Count, Elmo and others and will launch every Wednesday throughout Sept.

[Press Release]
MeeGenius Teams Up With Sesame Street For Exclusive E-Book Partnership
The Chart-Topping App for Children’s Books Adds Six Sesame Street Titles

NEW YORK, Sept. 12, 2012 /PRNewswire/ — MeeGenius, the digital home for children’s books, today announced an exclusive partnership with Sesame Workshop to bring six Sesame Street e-book titles to the web, iOS and Android platforms. The first release Celebrate School: First Day is available free of charge until September 19th at www.meegenius.com/coupon, with the coupon code “sesame.”

The additional Sesame Street titles, debuting every Wednesday throughout the month of September, are: Count to 10, Elmo and Abby’s Wacky Weather Day, Get Ready for School: Colors, It’s Check-up Time, Elmo and The ABCs of Cookies. Each title features lively audio narration and text highlighting. An exclusive set of fun questions and activities at the end of each story extends the learning beyond the book and also helps build reading comprehension skills. Each e-book can be downloaded to the user’s MeeGenius library for $3.99-$4.99.

“Bringing Sesame Street e-books to the MeeGenius platform is a significant milestone for us,” said Wandy Hoh, MeeGenius, chief executive officer. “Sesame Street has an unparalleled reputation, reaching almost every young child as their first learning experience. MeeGenius is proud to now offer this great content to our ever-growing user base.”

Hoh, a mother of three young daughters, launched MeeGenius in 2010 as a way to educate and stimulate the imaginations of not only her own children, but also an entire generation of early readers, who are growing up surrounded by technology.

“Sesame Workshop is proud to join the MeeGenius app, which has quickly become a destination for parents of preschoolers looking for high-quality digital reading experiences with their children,” said Jennifer A. Perry, Vice President of Worldwide Publishing at Sesame Workshop. “Our Sesame Street collection focuses on important school readiness topics in order to encourage active learning when children and parents use digital technologies together.”

MeeGenius is geared towards children up to 8-years-old and promotes early reading skills, while preserving family story time.  MeeGenius offers a selection of childhood favorites – both old and new – while incorporating technological features such as word highlighting and narration. Many of the titles in the bookstore are available for free and the in-app purchase e-books range in price from $1.99 to $6.99.

MeeGenius is also involved in a variety of education initiatives including free products such as MeeGenius for Teachers, as well as partnerships with YouTube EDU and Google’s Chromebook EDU.

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