In the continuing arms race between self-publishing platforms, Lulu.com has added a new feature designed to entice authors.
Lulu’s Publishing Advisor is designed to give authors customized recommendations on how they can most effectively create, publish, market and sell their title. The recommendations are customized based on the author’s answers to a five-question questionnaire.
Lulu.com is just one of a number of self-publishing tools recently to go to market with improved services and pricing to attract more authors.
Author Solutions is currently offering authors 100% royalties in perpetuity on books published through the site by July 4. The company is also offering authors a something called BookStubs where authors can distribute physical cards with a code for readers to download their e-book to enable in-person e-book sales or giveaways.
A new company called Your Ebook Team just launched and says that it offers authors “360 degree” service, from editorial to distribution.
Major publishing companies are also now reaching out to authors to tout their ability to serve them. Random House, for instance, recently put out a video discussing all the value it offers to authors.