UPDATE: Scholastic Launches E-Reading App, Storia, in Beta

CORRECTION: An earlier version of this item stated that Scholastic derives 5% of its revenue from digital, compared with nearly 20% for many other major trade publishers. In fact, the 5% of revenues being digital only applies to children’s books, according to a Scholastic spokesperson. Scholastic’s Popular young-adult books like The Hunger Games — a digital best-seller — are not figured into this accounting.

UPDATE: Find the entire information sheet from Scholastic below.

Scholastic is launching a free e-reading app called Storia. The app will be in beta until the Fall when it will be available to the general public. The Associated Press has the story (Children’s publisher developing app for e-reading):

A leading publisher of children’s books is taking a big step into the electronic market.

Scholastic Inc. is developing an app called Storia, which includes around 1,300 e-books and multimedia e-books that can be bought directly from the publisher or from retailers. Such favorite picture series as “Clifford the Big Red Dog” and “Ready, Freddy!” will be in digital format for the first time. The app also will feature games, quizzes, interactive stories, an e-dictionary and a virtual book shelf that kids can organize.

Click here for the rest of the story. Check out Storia here.

Information from Scholastic:

HIGHLIGHTS

Storia is the free downloadable children’s eReading app and eBook system that grows with your children from toddlers to teens and helps them learn and love to read in a fun, educational and engaging way. It is being tested in Beta and is due to go live in September.

Storia comes from Scholastic – the people who know how children read and learn. The editors at Scholastic carefully curate a wide selection of eBooks so that every child can find just the right book for his or her reading level and interest.
Storia is safe and easy to use and available for PC, iPad, Android tablets coming later this spring, to be followed by iPhone and Android phones this summer.
Storia offers carefully selected, quality books that kids love to read in an eReading experience tailored to children’s age and reading level.
Storia helps kids learn and interact with books containing key features designed to support their reading and fuel engagement.
Storia offers enriched eBooks that feature audio narration, pronunciation tools, phonics, and vocabulary activities. These key features help emerging readers develop reading fluency, comprehension, and critical thinking skills. Older, established readers can take notes, highlight text, and access videos that offer real-world context for book topics.
Storia features Pronunciation tools and leveled children’s dictionaries, notes and highlighter. The Smart Storia Dictionary™ defines and pronounces any word readers highlight. This customized, age-appropriate dictionary is embedded right into each story.
Storia allows parents to monitor their children’s progress, see what new words they learned, how many pages they read, and how many minutes they spent reading each day. Parents can set up individual bookshelves for each of their children and purchase new eBooks.
Storia comes with FIVE free eBooks.
Storia rewards teachers. Parents who already participate in Scholastic Book Clubs can earn rewards for their child’s teacher with eBook purchases, which can be redeemed for more books and classroom supplies.

Storia caters to the reading needs and levels of each child, providing age-appropriate features that help develop reading enjoyment and proficiency. Parents never have to worry about their child accessing content outside the app or purchasing books without their knowledge.

AT–A–GLANCE
What Is It?

A fun, interactive, and educational free eReading App specifically designed for children.
Who’s It For?

Children ages 3-14
What Platforms Can Access Storia?

Available for PC now and iPad later this month. Coming soon on: iPhone, Android Smartphone, Android Tablet
Where Can I Get It?

Download the Beta Version at www.scholastic.com/storia
Official launch in Fall 2012

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