Random House Partners With Huffington Post on Public Event to Build Publisher Brand
In its ongoing efforts to build the Random House brand outside of the publishing industry, Random House will hold a day-long event at its headquarters in New York of literary panels, discussions around the upcoming election and a wine tasting. The event is geared toward industry influencers, book bloggers and, mostly, the general public and will be held on Nov. 2.
“We’ll be inviting some influencers, book bloggers and book-club coordinators,” said Theresa Zoro, senior vice president and director of publicity at Random House Publishing Group and one of the event’s organizers.
Random House is partnering with the Huffington post and the event will feature Random House Publishing Group and Huffington post editors, as well as famous authors like Anna Quindlen and Kurt Anderson and other notables, like Self magazine editor Lucy Danziger.
There will be panels on the making of a best-seller, books as gifts, dieting, cooking and a keynote speech on the 2012 Presidential election. WORD, a Brooklyn-based independent bookstore will be selling books and there will be a wine tasting sponsored by Banfi, a Brookfield, NY-based wine importer. Attendees will leave with a gift bag and tickets are $25. Random House hopes to host some 200 people.
Part of the point of the open house is to continue to build the Random House brand among consumers. Earlier this year, Random House released a series of videos explaining its business and the publishing process. With the rise of self-publishing and e-books, publishers are closer to consumers than ever — and some question what publishers do in a world where anyone can publish a book.