Publishers Lunch and Random House Launch Online Book Discovery Platform, Bookateria
The new venture from Digital Book World partner Publishers Marketplace is a book discovery platform that generates revenue from affiliate links to leading booksellers.
“Any revenue comes from standard affiliate relationships. Once the store has been up for a while, we intend to add limited advertising as well. But we really created it because it makes emminent sense as a featureset to integrate into my existing business, and it’s good for the business that we serve,” Publishers Lunch founder Michael Cader told Digital Book World.
Publishers Lunch Opens Bookateria Online Store,
Showcasing Books Making News
(December 19, 2012) The leading book publishing industry newsletter Publishers Lunch and its companion web site PublishersMarketplace.com have launched a new online discovery store for books, “Publishers Lunch Bookateria” (bookateria.publishersmarketplace.com). It features listings for over 2 million in-print books from all publishers, for sale through a diverse group of major physical and online retailers (Indiebound, iBookstore, Books-A-Million, Barnes & Noble, and Amazon).
Bookateria focuses on the book publishing professionals, authors, influencers and avid readers who already follow Publishers Lunch and PublishersMarketplace.com so closely, but is open to all readers, offering an “insider’s view” into books of interest and authors on the rise.
“We know from our readers that every new deal report and daily news item triggers purchase impulses among our audience, who are avid book consumers” PublishersMarketplace.com and Publishers Lunch founder Michael Cader said. “So we’ve long been looking for a solution that lets us connect the news and our proprietary data directly to a store environment to drive book sales, while supporting the entire bookselling environment, without favoring any one party or competing directly with booksellers who provide such a valuable service.”
Bookateria features include “Books in the News” front and center every day, along with regular highlighting of books newly published, newly announced, and authors newly signed. “Industry Lists” gather “buzz books” and “best of 2012” selections from all over, alongside Publishers Lunch’s own aggregated lists, for the most comprehensive “best of the best” presentation anywhere. By drawing on the entire industry, Bookateria’s “Bookseller Picks” present customers with inclusive recommendations from a variety of booksellers–Amazon, Barnes & Noble, Costco, and the American Bookseller Association’s Indie Bound program–all in one place. Bookateria’s rich catalog also gives agents, authors, and others in the trade an easy place to link to in order to promote discovery and sale of their own books.
Publishers Lunch Bookateria is managed and merchandised by the Publishers Marketplace staff, and was built and will be powered by Random House, Inc., which is providing technology, staff and support services. “Random House, Inc. is committed to providing readers with more discovery opportunities for authors and their books. Powering new online bookselling environments like Bookateria will enable us to do just that,” said Amanda Close, Senior Vice President, Marketplace Development at Random House, Inc.
Cader concluded: “In today’s world, helping to drive the discovery and sale of books is the focus of anyone who cares about authors, and the publishing industry that supports them. Bookateria lets us connect our exhaustive 24/7 coverage of the publishing industry directly to the books themselves.”
About Publishers Lunch
Publishers Lunch is the most widely-read daily trade publishing communication in the world, known as “publishing’s essential daily read” to the 45,000 enrolled publishing professionals. PublishersMarketplace.com provides unique tools and databases to help industry professionals do business better electronically, including live reporting of hundreds of new book deals every week, driving millions of page views every monthly.
About Random House
Random House, Inc.’s mission is to connect readers worldwide to adult and children’s fiction and nonfiction authors both familiar and new. It is home to more than 50 Nobel Prize laureates, 100 Pulitzer Prize winners, and many of the most widely read authors of our time. As the world’s largest print and digital trade book publisher with 200 editorially-independent imprints, it publishes approximately 10,000 new books annually in print, digital, and audio formats, and sells more than 400 million books a year across the globe. Random House, Inc. (www.randomhouse.com) is the U.S. publishing group of Random House, the book division of Bertelsmann SE & Co. KGaA, one of the world’s leading media companies.