Print Book and E-Book Sales Feed Into Each Other, Says Lulu.com

According to self-publishing site Lulu.com, more of its users produce e-books, but more of its users’ sales come from print book. At the same time, selling both “each of the two types of formatting tends to help fuel the sale of the other,” says Lulu.com in the statement below. Just how this is so is not really explained.

PRESS RELEASE:

Lulu.com: E-Books and Print Sales Drive One Another

RALEIGH, N.C., April 19, 2012 (GLOBE NEWSWIRE) — When it comes to
books, there is a debate over which format is more popular — e-books
or print editions. What many people fail to identify is the connection
between the two, as the two formats tend to influence each other.
According to self-publishing company Lulu.com, the number of print
titles they produced for 2011 was around 50,000, which was a 9 percent
increase over the prior year. Over 115,000 new e-book titles were
released during the same period, which is a 22 percent increase over
the prior year. However, print books accounted for 68 percent of all
book sales.

“There is certainly a wonderful increase in the production and sale of
e-books,” explains Sarah Gilbert, director of sales at Lulu.com
(www.lulu.com), a self-publishing company. “But that doesn’t mean that
people have done away with print books. Not by a long shot.”

What Lulu.com has found is that each of the two types of formatting
tends to help fuel the sale of the other. Those authors who publish
their book in both print and e-book format tend to sell double the
amount of books, because it is available in the format that the reader
prefers. While someone may read an e-book and recommend it to someone
else, that person may go on to buy a print version of the book, or vice
versa.

Lulu.com has found that many authors offer free e-book previews of
their printed work, which helps to drive the sale of print editions.
Many authors did this throughout the holidays last year, and while
e-book sales doubled the day after Christmas, a few days later print
sales tripled.

Authors who are planning to self-publish their work will want to
consider making it available in multiple formats. The more formats the
work is available in, such as e-book and print, the more opportunity
there is for gaining sales. Many people are opting for books they can
read on their electronic reading devices, yet there are many others who
still prefer holding a physical book in their hands.

“We have found that some people who have e-readers still buy print
books,” adds Gilbert. “When it comes to books, there is no telling what
people will prefer, so it is best to offer both print and electronic
options. Each tends to fuel the sales of the other, so you are covered
at both ends.”

Lulu.com provides complete publishing solutions to authors and
businesses. They are the #1 source of independent content on the
iBookstore(SM) and Nook Bookstore, with 60,000+ titles currently
available in these channels. Authors have the ability to publish their
books, of any genre, using their simple online tools. Lulu.com’s
self-publishing service is provided free, and authors retain all
rights, as well as up to 90 percent of all profit from sales. To learn
more about using Lulu’s publishing tools, log onto www.lulu.com.

About Lulu

Lulu.com, founded in 2002, is a one-stop shop where, with a few clicks
of a button, anyone can publish anything in a book for free and sell it
to customers all over the world. Lulu has helped over 1 million
creators publish in over 200 countries and territories. Creators set
their own price and keep full creative and copyright control over their
works. With over 1.2 million titles in their catalogue, Lulu is the
clear leader in self-publishing solutions. To learn more visit
www.lulu.com.

2 thoughts on “Print Book and E-Book Sales Feed Into Each Other, Says Lulu.com

  1. Glenn Langohr

    I have 1 book in print and with kindle and together, it does better then my other 6 kindle books. I don’t know if it because the one in both gives them both more visibility on seperate platforms, or if it is just a better book?

    Reply

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