Price Promotion Propels Hunger Games to No. 3 on DBW E-Book Best-Seller List

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A mid-week price promotion propelled The Hunger Games five spots up the Digital Book World E-Book Best Seller list to No. 3. The price of the book was dropped to $1.99 from $5.00, juicing sales. All the way at the bottom of the list, The Hunger Games trilogy jumped on, but barely, clocking in at No. 25 for $18.99.

Related: Digital Publishing Insights From Hunger Games Editor, Publisher David Levithan

The hits continued for Suzanne Collins with her 2010 novel The Underland Chronicles #1: Gregor the Overlander hitting the list at No. 7 — also due to a $1.99 price promotion.

Outside of Scholastic, while agency publishers and prices continued to dominate the list, titles from Soho Press, Amazon and NeedtoRead Books held spots this week. Last week, only four titles priced under $3.00 made the top 25; this week, seven such titles did.

See the rest of the top 25 selling e-books from the week ending Aug. 25 below and the top selling e-books at each of the following price points:

Digital Book World Best-Selling E-Books Priced $10.00 and Above
Digital Book World Best-Selling E-Books Priced $8.00 – $9.99
Digital Book World Best-Selling E-Books Priced $3.00 – $7.99
Digital Book World Best-Selling E-Books Priced $0.00 – $2.99

Read and comment on our methodology.

Top 25 E-Book Best-Sellers
Week Ending 8/25/12
Rank* Title Author Publisher  Price**  Change
1 (1) Fifty Shades Darker: Book Two Of The Fifty Shades Trilogy E. L. James Random House  $   9.99
2 (2) Fifty Shades Freed: Book Three of the Fifty Shades Trilogy E. L. James Random House  $   9.99
3 (8) The Hunger Games (Hunger Games Series #1) Suzanne Collins Scholastic  $   1.99         +5
4 (4) Fifty Shades of Grey: Book One of the Fifty Shades Trilogy E. L. James Random House  $   9.99
5 (3) Gone Girl: A Novel Gillian Flynn Random House  $  12.99         -2
6 (7) Catching Fire (The Second Book of the Hunger Games) Suzanne Collins Scholastic  $   5.99         +1
7 (n/a) The Underland Chronicles #1: Gregor the Overlander Suzanne Collins Scholastic  $   1.99  New
8 (5) Mockingjay (The Final Book of The Hunger Games) Suzanne Collins Scholastic  $   5.99         -3
9 (6) Bared to You: A Crossfire Novel Sylvia Day Penguin  $   7.99         -3
10 (17) The Inn at Rose Harbor: A Novel Debbie Macomber Random House  $  12.99         +7
11 (10) Where We Belong Emily Giffin Macmillan  $  12.99         -1
12 (9) Fifty Shades Trilogy Bundle: Fifty Shades of Grey; Fifty Shades Darker; Fifty Shades Freed E. L. James Random House  $  29.99         -3
13 (12) The Boy in the Suitcase Lene Kaaberbol; Agnete Friis Soho Press  $   1.39         -1
14 (11) While It Lasts Abbi Glines Self-published  $   3.99         -3
15 (11) Deep Down: A Jack Reacher Story Lee Child Random House  $   1.99  -4
16 (n/a) War Brides Helen Bryan Amazon  $   1.99        New
17 (18) The Light Between Oceans: A Novel ML Stedman Simon & Schuster  $  11.99  +1
18 (n/a) Black List: A Thriller Brad Thor Simon & Schuster  $  12.99  New
19 (n/a) The Last Coyote (Harry Bosch) Michael Connelly Hachette  $   2.99         New
20 (14) I, Michael Bennett James Patterson; Michael Ledwidge Hachette  $  12.99         -6
21 (15) Friends Forever: A Novel Danielle Steel Random House  $  12.99  -6
22 (n/a) A Dance with Dragons: A Song of Ice and Fire: Book Five George R.R. Martin Random House  $  14.99         New
23 (n/a) Shadow of Night: A Novel Deborah Harkness Penguin  $  12.99  New
24 (n/a) Our Husband (a humorous romantic mystery) Stephanie Bond NeedtoRead Books  $   0.99  New
25 (21) The Hunger Games Trilogy Suzanne Collins Scholastic  $  18.99        New

* Rank on main list after forward slash; previous week’s list rank in parentheses
** Price reflects minimum price across all retailers throughout the week. Price may vary between retailers and may change throughout the week. Contact Iobyte Solutions for more information on e-book pricing.
Methodology available here.
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See the rest of the the best-seller lists for the week ending Aug. 25:

Digital Book World E-Book Best-Seller List: Top 25 Overall
Digital Book World Best-Selling E-Books Priced $10.00 and Above
Digital Book World Best-Selling E-Books Priced $8.00 – $9.99
Digital Book World Best-Selling E-Books Priced $3.00 – $7.99
Digital Book World Best-Selling E-Books Priced $0.00 – $2.99

Read and comment on our methodology.

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