PR Newswire to Crowdsource E-Book About Social Media Influencers


PR Newswire Invites Experts & Thought Leaders to Pen Content for eBook
Collaborative eBook designed to be definitive guide in identifying & targeting social influencers

NEW YORK, April 30, 2012 /PRNewswire/ — PR Newswire invites industry thought leaders to submit content for a collaborative eBook, giving them the opportunity to lend their voice and share their expertise on the topic of social media influence.

The goal of the eBook, entitled “The Definitive Guide to Social Influencer Engagement,” is to provide communications professionals with an informative resource comprised of successful strategies, best practices and advice on how to identify their brands’ most valuable influencers and build authentic relationships with them; to help them define an approach that is most sensible for their organization.  Furthermore, it provides the contributing authors a chance to enhance their social presence and gain credibility as an expert.  By incorporating crowd-sourced content and tapping into the breadth of knowledge and experience among the dynamic PR community, the eBook will inherently feature a diverse range of perspectives on the topic.

“There is an enormous community of knowledgeable communication professionals, as well as an abundance of valuable content that is being published every day,” said Rachel Meranus, vice president, Marketing & Communications, PR Newswire. “It’s a challenge to boost – or even maintain – visibility in such an oversaturated, socially-connected environment and we wanted to give our audience the opportunity to contribute to a publication that will be broadly distributed among PR Newswire’s extensive network.”

The framework of the eBook has been developed, with chapters and key editorial topics defined, ranging from ‘The Different Types of Influencers’ to ‘The Importance of Scoring Systems.’  The eBook will also feature a wildcard chapter that allows contributors to suggest and create a relevant chapter.  Additional program details, complete table of contents and submission requirements are accessible through the AGILITY@work website.

Submissions will be accepted through June 1st, 2012.

This program follows PR Newswire’s hugely successful inaugural awards program, The Earnies.

About PR Newswire:

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.


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