According to new research from the Pew Internet & American Life Project, some 15% of U.S. adults who are online use Twitter; 8% do so on a typical day.
This number is up from 13% and 4% in May 2011, respectively. In 2010, only about 2% of online adults used Twitter regularly.
Pew theorizes that the rise of smartphones and seamless integration with Twitter has helped propel the social network’s rise.
Read more at PewInternet.org.
Learn more about how to use Twitter and other social media to market and sell books and e-books at the Digital Book World Discoverability and Marketing Conference in New York on September 24 and 25.