Perseus CMO Rick Joyce: Marketing Is the Next Frontier (Video)

Now that many publishing houses have figured out how to digitize their front- and back-lists and have begun building e-book sales, the next step is to hone the art of e-book marketing, according to Rick Joyce, chief marketing officer of the New York-based Perseus Books Group, the largest independent publisher in the U.S. and a major book and e-book distributor.

Related: Learn more about discoverability and hear Rick Joyce speak at the first-ever Digital Book World: Discoverability and Marketing Conference, Sept. 24-25, 2012 in New York

The profusion of marketing start-ups in the book-publishing space shows both a need for better book marketing and that “outside interests” see book publishing as a growth industry, said Joyce.

A joint production of Digital Book World and Astral Road Media: http://www.astralroad.com/. Founded by Rich Fahle, Astral Road Media is a full-service digital media agency, providing content strategy, design, video production, and other creative forms of social outreach for authors and content creators of all types.

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