Perseus CMO Rick Joyce: Marketing Is the Next Frontier (Video)

Now that many publishing houses have figured out how to digitize their front- and back-lists and have begun building e-book sales, the next step is to hone the art of e-book marketing, according to Rick Joyce, chief marketing officer of the New York-based Perseus Books Group, the largest independent publisher in the U.S. and a major book and e-book distributor.

Related: Learn more about discoverability and hear Rick Joyce speak at the first-ever Digital Book World: Discoverability and Marketing Conference, Sept. 24-25, 2012 in New York

The profusion of marketing start-ups in the book-publishing space shows both a need for better book marketing and that “outside interests” see book publishing as a growth industry, said Joyce.

A joint production of Digital Book World and Astral Road Media: Founded by Rich Fahle, Astral Road Media is a full-service digital media agency, providing content strategy, design, video production, and other creative forms of social outreach for authors and content creators of all types.


Your email address will not be published. Required fields are marked *