OverDrive CEO: ‘Hundreds of Millions’ of Monthly Interactions With E-Library Titles (Video)

According to OverDrive CEO Steve Potash, each month, library patrons interact with Web pages that display publishers’ books “hundreds of millions” of times.

Just last week, OverDrive announced that it would begin sharing such data with both the 18,000 libraries around the country that it serves as well as the publishers whose books OverDrive distributes to libraries. The company unveiled a sample report to partners this week at the London Book Fair.

Hear Potash talk about library e-book lending and more at Digital Book World:

Related: Learn more about discoverability at the first-ever Digital Book World: Discoverability and Marketing Conference, Sept. 24-25, 2012 in New York

A joint production of Digital Book World and Astral Road Media: http://www.astralroad.com/. Founded by Rich Fahle, Astral Road Media is a full-service digital media agency, providing content strategy, design, video production, and other creative forms of social outreach for authors and content creators of all types.

Night traffic photo via Shutterstock.

DBW Insights
Rich Fahle

About Rich Fahle

Rich Fahle is Founder & CEO of Astral Road Media, an innovative marketing services agency for authors, artists, and other content creators. He is also the founder of Bibliostar.TV, a new video portal for authors and books. At Astral Road, he oversees the implementation of author marketing strategies that fully capitalize on the emerging digital marketplace, including platform and content strategy development, streaming video and audio production, website development, and digital publishing guidance. Prior to Astral Road, Fahle was Vice President, Digital Content, E-Commerce and Entertainment for Borders, Chief Spokesman and Media Relations Manager for the cable TV network, C-SPAN and a manager at Kramerbooks, in Washington, DC.


Your email address will not be published. Required fields are marked *