Open Road Media is running a Hunger Games-related promotion for its new tile Gift, a young-adult enhanced e-book. Details from Open Road:
-Open Road is developing a marketing campaign for Gift (the enhanced young adult original) around Opening Weekend of the Hunger Games
-The video preview for Gift will run before every screening of The Hunger Games (and every other movie) in two movie theaters in NYC. Total of 29 screens.
-The idea is that so many teens who reads YA fiction will be attending the hunger games movie opening weekend. Its a great opportunity to reach them.
-Additionally, they are running banner ads on entertainment sites aiming for the same audience