Obama Digital Strategy Director Teddy Goff to Keynote
2013 Digital Book World Conference + Expo
December 17, 2012 – NEW YORK – F+W Media, Inc. announced today that Teddy Goff, the digital director of President Barack Obama’s re-election campaign, will speak at the Company’s 2013 Digital Book World Conference & Expo on Wednesday, January 16 at the Hilton New York.
Sharing best practices from his management of the President’s digital media marketing campaign, Goff’s keynote presentation will address micro-targeting and social media marketing that can be utilized by publishers to increase awareness of and ultimately sell their content. Goff will also headline an additional breakout session where he will discuss the techniques utilized by the campaign in greater detail.
Under Goff’s direction, the social media and marketing strategies used by the Obama campaign were highly successfully and have been credited by many as the key factor in the President’s re-election.
“If you believe the pundits, President Obama’s utilization of digital media is the principal reason for his re-election,” said David Blansfield, President of F+W Media and of the Digital Book World Conference & Expo. “Publishers that can apply those lessons to their advantage will be well-served. As publishers ourselves, F+W Media is excited that he’ll be sharing his insights with us.”
“It seemed to me that all of us in publishing could learn something about targeting and social marketing efforts from what Teddy and his team accomplished,” said Mike Shatzkin, Digital Book World Conference Chair. “And I’m really glad we were able to give him a breakout session as well so that attendees who want to probe more about the campaign can also get the opportunity to do that.”
Goff managed a team of more than 200 people nationwide, who collectively raised more than $690 million, registered more than a million voters online, built Facebook and Twitter followings of more than 45 and 33 million people respectively, generated more than 133 million video views, ran the largest online advertising program in political history, built groundbreaking tools for online fundraising and campaigning, and organized hundreds of thousands of volunteers and events through their proprietary organizing platform, Dashboard. As a member of campaign leadership, he also played a critical role in developing and executing the broader campaign’s strategy for fundraising, organizing, and communications.
Learn more about Goff and his sessions at Digital Book World at conference.DigitalBookWorld.com.
The Digital Book World Conference + Expo is the central event in a week of conferences and workshops addressing trends and opportunities in a rapidly evolving digital world. Utilizing social media tools in order to expand discoverability and marketing efforts will be addressed in numerous general and breakout sessions throughout the event. The publishing industry’s most successful digital media experts will share actionable advice for publishers of all sizes and genres. Complete details may be found on Digital Book World, an F+W Media event, online at conference.DigitalBookWorld.com. Special group rates are available for companies bringing 3 or more people to the event.
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Gary Lynch, Group Publisher, F+W Media Design Community, Digital Book World
Stacie Berger, Communications Director, F+W Media, Inc.
513.531.2690 x 11457
About F+W Media, Inc.
F+W Media, Inc. is a community-focused, content creator and marketer of products and services for enthusiasts offering a diversified portfolio of ecommerce, books, ebooks, magazines, events, competitions, education services, instructional video, and more. The Company is considered the authoritative, trusted voice guiding enthusiasts with relevant, helpful information and connecting them to the products and services they need to achieve success, profit from their passion, or find inspiration. www.fwmedia.com.