Nosy Crow Launches New Games App for Pre-Schoolers


Nosy Crow launches first games app for pre-schoolers, “Pip and Posy: Fun and Games”

Independent publisher Nosy Crow is pleased to announce that its Pip and Posy: Fun and Games app for iPad, iPhone and iPod Touch is now available on the App Store. Pip and Posy: Fun and Games, by Axel Scheffler, award-wining illustrator of The Gruffalo, is the companion app to the popular picture book series about the real-life dramas of toddler life, recommended for children aged 2 and up.

The app will be on sale for a special introductory price of $0.99/ £0.69/ €0.79 for its first week of release. Thereafter, the price will be $2.99/£1.99/€2.39.

With artwork by Scheffler and featuring an original score by BAFTA-winner Robin Beanland and lively child narration, Pip and Posy: Fun and Games is a fully interactive, child-friendly app expands Pip and Posy’s world into a fun and innovative collection of games and activities.

• Use your finger as a paintbrush and colour in scenes from the books – then save the
picture with an “Axel Scheffler” frame.

• Tap the screen to complete jigsaw puzzles of Pip and Posy illustrations.

• See if you can spot the subtle differences in sets of pictures.

• Flip cards to find all the matching pairs in sets of 8, 16 and 24 cards.

• And, if you have a device with a front-facing camera, make faces in the mirror.

“We’re all about creating apps that are right for the child”, says Kate Wilson, Managing Director of Nosy Crow. While our previous award-winning apps have all been story apps, this is a collection of age-appropriate games and activities that draws on the characters that Axel Scheffler has created for our series of books. We wanted to be true to the themes of the books so, for example, the books explore the different, sometimes negative, emotions that pre-schoolers experience, and we ‘translated’ that into a game where you can copy the faces that Pip and Posy are making – happy, sad, surprised – and capture your expression that picture.”

“It’s been interesting to see the Nosy Crow app magic applied to the pencil- and pen-and-ink illustrations I have created for the Pip and Posy books to bring the characters alive and to create something so interactive,” says Axel Scheffler, illustrator of Pip and Posy. “This app doesn’t compete with the books, and, unlike other Nosy Crow apps, it’s not a story book app. Instead, it’s a collection of interactive activities that will be fun for the fans of the series and, we hope, will introduce others to the books and the characters. I particularly liked the “make a face” game.”
Pip and Posy: Fun and Games follows Nosy Crow’s highly acclaimed, multi-award winning
series of 3D Fairytale apps, The Three Little Pigs and Cinderella, and the Bizzy Bear storybook app series, based on the novelty board book character. A second Bizzy Bear app, Bizzy Bear at the Building Site, will be released this year, as well as a third 3D Fairytale, Little Red Riding Hood. In May 2012 Nosy Crow will release a brand new Axel Scheffler book app, Animal SnApp, featuring all-new characters and rhyming stories.
Over 200,000 copies of the Pip and Posy books have sold in twelve languages. A website for the series,, also exists.

Availability and Pricing

Pip and Posy: Fun and Games is available for iPad, iPhone and iPod touch from the App Store for the special introductory price of $0.99/ £0.69/ €0.79 for its first week of release. Visit

Download Pip and Posy: Fun and Games
Device Requirements

Compatible with all iPads. For iPhone and iPod touch, requires minimum iPhone 3GS or 3rd generation iPod touch running iOS 3.1.3 or higher.

About Nosy Crow
Nosy Crow is a London-based children’s book and app publisher founded in 2010 by veterans of the children’s publishing industry working who brought on board experienced electronic games developers. It published 23 books/ebooks and three apps in 2011, and will publish 36 books/ebooks and nine apps in 2012. In the U.S. and Canada, the Nosy Crow imprint is published under the umbrella of Candlewick Press. In Australia and New Zealand, Nosy Crow partners with Allen and Unwin. Nosy Crow believes in encouraging children to read for pleasure, whatever reading material and whatever reading experience they choose.



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