Nosy Crow Attempts App Pricing Experiment
NOSY CROW LAUNCHES FREE APP PRICE EXPERIMENT WITH BIZZY BEAR BUILDS A HOUSE
London, July 23th, 2012 – Independent publisher Nosy Crow is pleased to announce plans to experiment with a free price model for one of its apps for the first time. Bizzy Bear Builds a House will be free for one day on Wednesday July 25 for iPad, iPhone and iPod Touch on the App Store. This interactive picture book app, recommended for children ages 2 to 4, is the second in a series of apps based on Nosy Crow’s popular Bizzy Bear board book series illustrated by Benji Davies.
The app will return to its full price of $3.99/ £2.49 the following day, Thursday July 26.
In Bizzy Bear Builds a House, children can help Bizzy Bear build a house from beginning to end using a variety of vehicles including diggers, concrete mixers, dumper trucks and cranes. Using the touchscreen, they can also join in by sawing, hammering, digging and painting on the construction site. The app features lively child voice-narration, original animation, signature Bizzy Bear music by BAFTA-winning composer Robin Beanland, word-tracking for highlighted read-along text, and interactive surprises in every scene.
“Being able to expand our audience and reach lots of new people is one of the most exciting things about making apps,” says Tom Bonnick, Digital Project and Marketing Manager of Nosy Crow. “We hope this means that more people than ever will be able to have fun with Bizzy Bear.
Bizzy Bear Builds a House is based on the Bizzy Bear book series published by Nosy Crow in the U.K. and by Candlewick Press in the U.S. The books include Bizzy Bear: Fun on the Farm; Bizzy Bear: Let’s Go and Play!; Bizzy Bear: Off We Go!; and Bizzy Bear: Let’s Get to Work. The first app in the series, Bizzy Bear on the Farm, was released in December 2011. It received the Editor’s Choice Award from Children’s Technology Review and was shortlisted for the inaugural Bologna Ragazzi Digital Award.
Availability and Pricing
Bizzy Bear Builds a House will be free for one day from Wednesday July 25, and will remain available thereafter for $3.99 from the App Store on iPhone, iPad and iPod touch or at www.itunes.com/appstore.
Compatible with all iPads. For iPhone and iPod touch, requires minimum iPhone 3GS or 3rd generation iPod touch running iOS 3.1.3 or higher.
About Nosy Crow
Nosy Crow is a London-based children’s book and app publisher founded in 2010 by veterans of the children’s publishing industry working who brought on board experienced electronic games developers. It published 23 books/ebooks and three apps in 2011, and will publish 36 books/ebooks and nine apps in 2012. It was named Children’s Publisher of the Year at the 2012 Independent Publishing Awards. In the U.S. and Canada, the Nosy Crow imprint is published under the umbrella of Candlewick Press. In Australia and New Zealand, Nosy Crow partners with Allen and Unwin. Nosy Crow believes in encouraging children to read for pleasure, whatever reading material and whatever reading experience they choose.
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