The partnership officially kicks off tomorrow with the publication of Why Romney Lost: And What the GOP Can Do About It by Newsweek contributing editor and author David Frum. The company declined to specify the nature of the partnership — how many titles would be published and over what time-frame.
“The team at Vook move fast — important to us as we needed to get Frum’s Why Romney Lost into the marketplace quickly to beat the post-election crush — the platform is highly usable and their team has established marketing experience and resources. We look forward to working with them on future titles,” said Mark Miller, Newsweek/Daily Beast director of editorial operations.
Newsweek will use its website, which gets 19 million monthly unique visitors, and its print magazine, which will be published until the end of 2012, to promote the book, according to Andrew Kirk, a spokesperson for the company and also the publicist who will be working on promoting the title. Frum, who has previously published seven titles, will be doing some publicity for the book, including an appearance on the MSNBC show Morning Joe, hosted by Joe Scarborough.
Frum has published previously in a variety of ways, including with Random House for his 2004 title An End to Evil: How to Win the War on Terror and for his 2003 title The Right Man: The Surprise Presidency of George W. Bush, An Inside Account. He has also self-published using Amazon’s CreateSpace for his most recent book, a novel called Patriots, which came out in May 2012.
Newsweek/Daily Beast is part of a growing list of non-book-publishing media companies getting into the ebook business. Most recently, Playboy launched a series of shorts for the Kindle, the Washington Post announced an e-book program, and the Chronicle of Higher Education, a trade publication focused on the higher education field, launched an e-book business. Other notable companies to jump into the space are magazine publishers Conde Nast and Hearst and NBC News, a division of NBC Universal. And the Wall Street Journal has recently rejuvenated its e-book program.