New Transmedia E-Book Re-Writes Ending Based on Reader

Call it “choose your own adventure” for the e-book world.

The new title from Diversion Books, The Eagle and the Snake, mimics the action of the old-style “choose your own adventure” books where readers were asked to turn to certain pages based on decisions they made for the main characters. Instead of page-turning, for the next book, readers will click on a link. (And instead of dog-earing decision points, readers can just click back.)


The First Personally-Interactive Thriller that Rewrites the Story Based on the Reader
The Eagle and the Snake e-book by W. Craig Reed breaks new ground

“Unconventional and innovative, this is the future of e-publishing here and now—a thriller you not only read, but interact with. Pretty cool and completely fascinating. Attention everyone with an e-reader, don’t miss W. Craig Reed’s The Eagle and the Snake.”
— Steve Berry, bestselling author of The Columbus Affair

“W. Craig Reed’s latest interactive e-book thriller, The Eagle and the Snake, is a full-throttle ride filled with SEAL Team Six and NCIS secrets. Riveting and breathlessly paced, it’s a story that begs to be read in one sitting.”
— James Rollins, bestselling author of The Devil Colony

NEW YORK, NY, May 21, 2012 – W. Craig Reed, New York Times bestselling author of Red November(William Morrow, 2010), breaks new ground with the first plot-interactive multimedia-enhanced thriller, The Eagle and the Snake (Diversion Books, May 21, $2.99), where SEAL Team Six and NCIS operators team up with Russian bio-scientists to stop an ancient society from creating a genetic weapon. But what really makes The Eagle and the Snake special is the level of interaction readers can experience within the book. What’s more, the book’s Afterword is multimedia enhanced, accessed by links in the novel to allow readers to further explore various non-fiction topics.

Readers can now enjoy a thrilling novel while indulging in a fun, game-like personal experience where they are in control of the narrative. The selections they choose may lead to disaster, perhaps even the demise of the hero. Others may propel readers down alternative paths and endings. But with one e-book click, readers can return to the previous chapter and chose a different course in this action-packed story. As readers engage with the novel, they can also click on embedded links to connect to non-fiction chapters in the Afterword that dive deeper into specific topics of interest via text, web links, video, audio and animation.

While interactive books are not new, others offer only basic, non-personalized interactivity. Enhanced e-books are also not new, but these titles require special e-reader applications that are not compatible with the majority of e-readers, such as older Kindle® versions. The Eagle and the Snake charts an entirely new course never before offered by any author.

The Eagle and the Snake is available now from Diversion Books. Version Two, which takes advantage of the PIERbook technology and app, is due out in late 2012 along with the sequel, titled The Eagle and the Dragon. The PIERbook™ can customize the story for readers based on selections, personalities and preferences. PIERbook stands for Personally Interactive Enhanced Reading book. The advanced PIERbook version of the book, available later this year, will provide readers with an iPad® or Kindle Fire® app, or a standard web browser link. By answering a few animated questions about their personality and reading preferences, readers can receive a version of the book customized just for them. But unlike other interactive or enhanced ebooks, no special app is required to actually read the book. Readers receive an email with an ePub or Mobi file that’s compatible with any Kindle, iBook®, Nook® or many other e-readers, including older versions such as the Kindle-1.

“Other authors have expressed interest in PIERbook,” said Reed. “I plan to eventually offer this technology to writers wishing to create personally-interactive novels, and I believe this new approach may one day change the way books are written, published and read.”

The Eagle and the Snake is now available via Amazon, Barnes & Noble, Apple, and Kobo.

About the Author
William Craig Reed served as a U.S. Navy diver, submarine fire control “weapons” technician and photographer for special operations on nuclear fast-attack submarines. Reed earned commendations for completing secret missions during the Cold War, and is an alumnus or member of several military, veteran, and technology associations.

When not writing, Reed is a partner in Aventi Group—a technology marketing consulting firm. Reed holds an MBA in Marketing and was a former vice president and board director for the Silicon Valley American Marketing Association. He founded two software companies and co-authored the book Tarzan, My Father with the late Johnny Weissmuller, Jr.

Reed is the author of the thriller DNA and the non-fiction memoir Crazy Ivan: A True Story of Submarine Espionage. Reed’s latest non-fiction thriller, published by HarperCollins, is RED NOVEMBER: Inside the U.S. – Soviet Submarine War. Born into a Navy family on the island of Guam, Reed lives in San Diego, CA.

About Diversion Books
Diversion Books is an e-book publishing company headquartered in New York City and focused on developing books with quality authors. Diversion combines the best of old and new publishing. We offer the quality and care of traditional editorial and production services along with the efficiency, author empowerment and new revenue models made possible by the latest advances in electronic publishing. Diversion distributes through all the major e-book retailers, including Amazon, Apple, Barnes & Noble, Kobo, Copia, Google, and Sony.

2 thoughts on “New Transmedia E-Book Re-Writes Ending Based on Reader

    1. Mary

      Hi Doug,

      The enhanced e-book does not require any app or special technology. The app is being rolled out later this year in addition to this book, which you can read now on any device.



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